Amazon Marketing Manager

Location: Northern

# Amazon Marketing ManagerJCP Morgantown Office - Morgantown, PA 19543## Overview Salary Range $60,000.00 - $80,000.00 Salary/year## Description
* We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries.
** We prioritize designing products with families in mind.

Our commitment to family extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development. We offer superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.
** With our continued growth, and expansion into the US Market, we're seeking Amazon Marketing Manager to join our Brand Marketing team in our Morgantown, PA offices, located just a mile off PA Turnpike exit 298.
** The Amazon Marketing Manager is responsible for how Joie appears on Amazon, ensuring that PDPs, A+ content, Brand Store experiences, and on-Amazon storytelling clearly communicate product value, differentiate the brand, and drive shopper conversion.
** The Amazon Marketing Manager role sits within the Brand Team and partners closely with the Commercial Sales Manager, Sr. Ecommerce Manager, Sr. Trade Marketing Manager, and external Amazon agency. It does not own P&L or ad execution, but it does ensure that paid traffic lands on best‐in‐class, conversion‐ready content.*###

Essential Duties & Responsibilities Amazon Marketing Strategy
* Develop and execute Amazon marketing strategies that increase brand visibility, product discovery, engagement, and conversion.
* Translate broader brand and product marketing strategies into compelling Amazon experiences.
* Identify opportunities across content, merchandising, search, and advertising to improve performance.
* Monitor Amazon trends and competitors to identify opportunities to strengthen Joie’s presence.

PDP & A+ Content
* Own and optimize Amazon Product Detail Pages (PDPs), including product copy, imagery, infographics, video, and other customer-facing content.
* Develop and manage A+ Content that clearly communicates product benefits and strengthens the customer purchase journey.
* Partner with Creative, Product Marketing, Product Management, E-commerce, and Compliance teams to develop and launch high-quality Amazon content.
* Use customer insights, reviews, search behavior, and performance data to identify content and conversion opportunities.

Amazon Advertising & PPC
* Partner with Amazon advertising agencies to develop and optimize PPC and sponsored advertising campaigns.
* Understand Amazon advertising strategy, including campaign structure, targeting, keywords, budgets, and performance.
* Evaluate agency recommendations and provide direction on campaign priorities, investment, and improvements.
* Ensure Amazon advertising, PDPs, A+ Content, and creative work together to drive performance.

Analytics & Conversion Optimization
* Analyze Amazon traffic, conversion, search visibility, advertising performance, and product-level trends.
* Identify underperforming products and develop actionable recommendations to improve conversion.
* Test and optimize PDP images, copy, A+ Content, video, and other Amazon content based on performance and consumer insights.

Product Launches
* Lead Amazon marketing execution for new product launches, including PDPs, A+ Content, creative, and advertising.
* Develop launch plans and timelines and ensure products are fully prepared and optimized before launch.### Requirements & Qualifications
* Three (3) to five (5) years of professional marketing experience with significant hands-on Amazon experience.
* Strong experience with Amazon Seller Central, PDP optimization, A+ Content, Amazon…