Lifecycle & Content Marketing Lead

Job Title: Lifecycle & Content Marketing Lead

Location: Remote (United States)
Reports to: Vice President of Marketing
Employment Type: Exempt/Full-Time

Strong Mind is a remote-first education and technology company on a mission to transform learning for students, families, and educators across the country. For more than 25 years, we’ve partnered with schools and districts to deliver innovative, student-centered learning experiences powered by technology, compassion, and bold thinking.

We believe education should be flexible, human, and built for real life. That belief shapes how we design our products, support our partners, and work together as a team. At Strong Mind, you’ll find smart people doing meaningful work, a culture rooted in trust and accountability, and leaders who genuinely care about both outcomes and people.

You’ll join Strong Mind’s Marketing organization and shared Marketing Center of Excellence , supporting multiple business units, including Managed Schools and Strong Mind Products.

You’ll work closely with Marketing leaders and shared Creative, Brand, Web, Digital, Production, and business-unit teams to build integrated campaigns and customer journeys across the full customer lifecycle.

The team is modernizing its technology and operating systems, building AI-native ways of working, and creating clearer ownership around the business outcomes Marketing drives. This is a hands-on, collaborative environment where you’ll have the opportunity to set strategy, build programs, optimize campaigns, and help shape how Strong Mind connects with its audiences.

In this role, your work will help Strong Mind communicate with the right people, at the right time, with the right message.

You’ll build lifecycle programs and content experiences that move audiences from awareness to action—from helping families take the next step toward enrollment to supporting customers through a product journey, re-engaging audiences, and strengthening Strong Mind’s presence across organic search and content channels.

You’ll bring together customer journey strategy, messaging, content, lifecycle marketing, conversion, paid media, and testing to create experiences that are more relevant, useful, and effective.

Most importantly, you’ll help Strong Mind move beyond one-off communications and toward intentional customer journeys and campaigns that create measurable business impact.

While no two days are exactly the same, you can expect to:

• Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention.
• Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities.
• Develop paid digital strategies based on audience, business goals, funnel stage, geography, budget, and performance.
• Advise on and support campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization.
• Build, launch, audit, and optimize campaigns across platforms such as Google Ads, Meta Ads, Tik Tok Ads, Snapchat Ads, Reddit Ads, and emerging platforms.
• Analyze cross-channel performance and translate platform data into clear recommendations about where to invest, what to change, what to test, and what to stop.
• Stay current on platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels.
• Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels.
• Review performance data to identify customer drop-off points and opportunities to improve messaging.
• Write or refine copy for lifecycle programs, campaigns, websites, and…