Lifecycle Marketing Manager

Lifecycle Marketing Manager (Contract)
Location

United States (Remote)

Contract, 80 Hours Monthly

$57 – $70 per hour

You'll own all email marketing for Start Playing, across both our player and Game Master user bases. That covers lifecycle email (onboarding new users, activating signups who haven't booked or listed, winning back lapsed users) and marketing campaigns (convention promos, partner activations, event pushes, seasonal campaigns) and transactional emails.

You'll edit existing pipelines, write, scope, build, and test end-to-end: strategy, copy, segmentation, and performance tracking. You'll also pick up occasional landing page copy for campaigns and recruitment pages.

This is a role for someone who wants to set the point of view on how a modern lifecycle program should run, then go build it. We're looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook.

The scope here is bigger than the hours by design. We expect you to come in, assess what will move retention and lifetime value fastest, and tell us what the priorities should be. Budgeting your own time against the contracted hours and sequencing the work accordingly is part of the job.

Structure: Part-time contract, roughly 80 hours per month (about 18 to 20 hours per week). Fully remote.

• Lifecycle flows for players and GMs: onboarding, activation, reactivation, and everything in between
• Marketing and campaign emails for events, conventions, and partner activations
• Channel strategy and end-to-end campaign execution, including building, QA, launch, measurement, and optimization
• Ongoing testing and optimization across subject lines, send timing, and segmentation
• Light landing page copywriting as needed for campaigns and recruitment

• 4+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
• Hands-on Customer.io experience
• B2C experience
• Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
• Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
• Strong instincts for direct response creative, and a framework for adjusting based on experimentation
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Comfortable working across two distinct user personas with different motivations
• Able to juggle always-on lifecycle flows alongside one-off event and campaign sends
• Strong writing, editing, and communication skills
• Highly organized and self-motivated, with a track record of scoping and prioritizing your own work against a fixed number of hours

• Strong domain understanding of D&D and TTRPGs
• Experience standing up a lifecycle program from scratch rather than maintaining an existing one
• Marketplace or two-sided platform experience