Influencer Relations Manager

Signal Theory
- Full Time
- Kansas City, MO/Wichita, KS

Signal Theory is seeking an Influencer Relations Manager to meet the growing demands of our clients’ influencer and creator programs. The ideal person to fill this role will be experienced in focusing on the entire influencer ecosystem: finding the right creators, building real relationships with them and their reps, negotiating fair deals and keeping every program compliant and protected on all sides.

The ideal candidate has 3 to 5+ years of hands-on influencer marketing experience and a current, practitioner’s understanding of how the creator economy is evolving. This person should be fluent in the realities of working with influencers as businesses in their own right, including their agents and managers, their boundaries and their leverage, and should be comfortable operating at the intersection of client legal teams, the influencer’s representation and our own agency counsel.
This person should also be a confident, polished presence in front of clients, someone who can walk into a room and present influencer strategy, tactics and results with authority, and who naturally becomes the go-to person clients trust for anything influencer related.

Lead influencer identification, vetting and evaluation across platforms using both data and judgment, including audience quality, brand fit, past controversies and content authenticity.

Build and execute influencer strategies tied directly to client business goals rather than vanity metrics.

Stay current on platform shifts, emerging creator formats and where audience attention is actually moving next.

Maintain a living database of vetted talent, agency contacts and relationship history.

Serve as the primary point of contact for influencers and their agents or management teams throughout the partnership lifecycle.

Lead rate negotiations and deal structuring with a clear understanding of current market rates across tiers and platforms.

Draft, review and manage influencer contracts and usage rights in coordination with legal counsel from the agency, the client and the influencer’s side.

Navigate FTC disclosure requirements, whitelisting and paid media usage rights, exclusivity clauses and content ownership terms with confidence.

Handle sensitive conversations with professionalism, including scope changes, brand safety concerns, timeline pressure and creator pushback, in a way that protects the relationship long term.

Understand when and how to loop in legal on contract red flags, morality clauses, indemnification language or IP disputes before they become bigger problems.

Own campaign timelines from briefing through content delivery and posting.

Act as the connector between disciplines, including content, account management and creative on all influencer matters, taking in requests and routing them to the right people to execute.

Collaborate with content and social team members to to help activate across various social and digital platforms.

Manage content approval workflows between clients, legal and influencers.

Review influencer content for brand safety, contractual compliance and creative quality before it goes live.

Manage on-site influencer activations at events, trade shows and brand experiences as needed

Troubleshoot in real time when content under performs, gets flagged or requires a compliance edit post publish.

Track and report on campaign performance using platform native and third-party analytics tools.

Translate performance data into clear recommendations for future programs.

Benchmark spend against results to help clients understand ROI…