Regional Digital Marketing Manager

Compensation Type Yearly Highgate  Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition.

Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel

The Regional Digital Marketing Manager plays a key role in driving digital demand and revenue for the Highgate Hawaii regional portfolio, supporting property ecommerce channels, website performance, and digital strategy. This role supports the day-to-day execution of revenue generation through the analysis, auditing and refinement of SEO/GEO, SEM, paid media, email/CRM, website and digital initiatives, working closely with the portfolio’s Regional Marketing Managers to ensure digital strategy and overall digital health is upheld and optimized across channels.

The Regional Digital Marketing Manager monitors and supports channel performance and analytics, optimizes the guest digital journey from discovery to booking, and partners with agencies, sales and revenue teams, and on-property stakeholders to translate data into actionable improvements. This role also supports broader digital marketing initiatives as needed and positively contributes to enhancing guest satisfaction and team culture.

Fundamental Requirements:

Ecommerce & Website Management

• Support the monitoring of day-to-day health, accuracy, and performance of property websites, booking engines, and public-facing digital platforms
• Support regular updates of website content assets to reflect business objectives, seasonality, promotions, and key property selling points, while maintaining site health and digital strategy
• Coordinate with CMS and web development vendors to implement site updates, fixes, and enhancements
• Help identify new opportunities for digital revenue-drivers and optimization opportunities that enhance the customer journey

SEO/GEO & Paid Media

• Help support the SEO/GEO strategy and execution across property websites and digital content
• Assist in the auditing of paid digital advertising campaigns across search, display, and social channels
• Liaise with partner agencies to support tracking deliverables and channel performance
• Regularly review channel performance reporting and data analytics; supply actionable insights to the Regional Marketing Managers

Email & CRM

• Support segmentation and performance tracking for email/CRM programs
• Support e-marketing campaign performance and data analysis across property channels, reporting actionable insights to the Regional Marketing Managers

Reporting & Thought Leadership

• Support monthly stakeholder reporting and assist in monitoring effective benchmarks for measuring KPIs/ROIs across ecommerce and digital channels
• Monitor trends in ecommerce, digital and emerging channels, and share relevant insights with the marketing team

General Requirements:

• Maintain a warm and friendly demeanor at all times
• Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
• Must be able to multitask and prioritize departmental functions to meet deadlines
• Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
• Attend all required meetings and trainings
• Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
• Maintain high standards of personal appearance and grooming, including attire that meets dress…