Director, Global Strategic Marketing

Make a global impact—join Repligen.  We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress.

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Director, Strategic Marketing – Chromatography  Repligen is seeking a Director of Strategic Marketing to lead global marketing strategy for the Chromatography business unit, including resins and pre-packed columns. This role is responsible for translating business strategy into high-impact, demand-generating marketing programs that drive customer preference, accelerate adoption, and deliver measurable revenue growth.  As a strategic leader and player-coach, this individual will operate at the intersection of commercial, product, and technical teams—owning market positioning, integrated campaign execution, and lifecycle marketing.

A critical component of this role is the adoption and advocacy of AI-driven marketing capabilities to enhance speed, scale, personalization, and overall marketing effectiveness.
This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work
** Strategic Leadership & Commercial Impact
*** Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio.
* Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue.
* Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production.
** AI-Driven Marketing Transformation
*** Champion the
** integration of AI across marketing workflows**—including content generation, campaign optimization, customer segmentation, and performance analytics.
* Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
* Act as a change agent to drive adoption of AI within the marketing organization, establishing best practices and scalable processes.
** Market Intelligence & Insights
*** Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market.
* Translate insights into actionable strategies that inform product positioning, campaign development, and commercial priorities.
** Integrated Campaigns & Content Strategy
*** Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels.
* Oversee creation of high-quality, scientifically sound content (technical collateral, digital assets, video, web, email) aligned to each stage of the customer journey.
* Ensure messaging clarity, consistency, and differentiation across all touchpoints.
** Cross-Functional Leadership
*** Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance.
* Collaborate with internal and external stakeholders to generate technical data and translate it into compelling customer-facing content.
* Lead and develop a small team (1 direct report), while influencing across a global, matrixed organization.
** Performance Management & Optimization
*** Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives.
* Utilize advanced analytics and AI-driven insights to continuously optimize campaign performance and…