Senior Director, Social Media & Content Strategy, Global

Location: Northern

## Senior Director, Social Media & Content Strategy, Global Apply:
Denver, Colorado:
Ashburn, Virginia:
Full time:
Posted Today:
R24807#
** About Vantage
** Vantage powers, cools, protects and connects the technology of the world’s well-known hyperscalers, cloud providers and large enterprises. Developing and operating across North America, EMEA and Asia Pacific, Vantage has evolved data center design in innovative ways to deliver dramatic gains in reliability, efficiency and sustainability in flexible environments that can scale as quickly as the market demands.  
** Marketing Department
** The marketing team is responsible for Vantage’s brand, identity and positioning in the global marketplace. The department also leads public and analyst relations to ensure constituents are educated on Vantage’s products, services and markets. The team partners with sales, new site development, construction, finance, people and culture, public policy, internal communications, sustainability and other departments to grow market share, acquire and retain customers, expand into new geographies, understand customer sentiment and promote the company as an employer of choice.

** Position Overview
**** This role can be based in our Sterling, VA or Denver, CO, or other Vantage locations, in alignment with our flexible work policy (3 days onsite, 2 days remote).
** Reporting to Vantage’s Global Marketing Lead, and working closely with the Chief Marketing & Communications Officer, the Senior Director, Social Media & Content Strategy will lead Vantage's global social media and digital content function, developing and executing an audience-first strategy that strengthens the company's reputation, builds stakeholder trust, and increases understanding of the critical role digital infrastructure plays in modern society.

This role is responsible for transforming Vantage's digital presence through strategic storytelling, compelling multimedia content, and platform-specific audience engagement. The Senior Director will establish a clear purpose, audience, content strategy, and success metrics for every social and digital channel, ensuring each platform effectively supports Vantage's business, reputation, community engagement, and stakeholder relations objectives.  A primary focus of the role will be building and leading a scalable content engine capable of producing high-quality, engaging, and accessible content that resonates with a broad range of audiences, including:  
* Local communities
* Policymakers and government officials
* Economic development stakeholders
* Employees and prospective employees
* Media and influencers
* Industry stakeholders
* Customers and partners
* Investors and analysts  The ideal candidate is a strategic and creative leader with deep expertise in content strategy, digital communications, social media, audience engagement, storytelling, editorial planning, and emerging digital platforms. This individual will work closely with Media Relations, Policy and Government Affairs, Sustainability, Human Resources, Sales, Regional Marketing, and executive leadership to elevate Vantage's voice and strengthen its reputation across global markets.

** Essential Job Functions
**** Social Media Strategy & Leadership
*** Develop and lead Vantage's global social media strategy, defining the purpose, audience, content framework, and success metrics for each platform.
* Identify key target audiences and establish platform-specific strategies for Linked In, X, You Tube, Instagram, Tik Tok, podcasts, and emerging digital channels.
* Create audience engagement programs designed to build trust and foster dialogue with communities, policymakers, industry stakeholders, employees, recruits, and customers.
* Drive audience growth,…