Manager of Digital Marketing

United Way of Central Indiana works to bring the resources of philanthropy, government, corporations, the socialsector,and neighborhoods together to confront generational poverty head on and ensure a better future for our neighbors in need.

This is an ambitious time to join United Way as we embark on a five-year strategic plan to reduce the number of households experiencing poverty and financial instability.

To make a significant impact in our region, United Way is looking for dedicated, confident, and compassionate team members who live our shared values of inclusivity, courage, accountability, respect, and excellence.

We partner to design, support, and grow systems that accelerate financial stability and upward mobility for individuals and families living in or near poverty and striving for a brighter future. Our vision is that Central Indiana will be a community where children, individuals and families thrive; neighbors care for each other; and we are proud of all our residents’ quality of life.

The Manager of Digital Marketing leads execution and day-to-day management of United Way’s digital presence, driving engagement, visibility, and community action across platforms. This role manages the organization’s digital ecosystem; including social media, website, and marketing technology to ensure a cohesive, data-informed and innovative approach to audience engagement.

This role partners with the Marketing Director to operationalize United Way of Central Indiana’s digital strategy, leading execution across channels. This position collaborates closely with internal teams—including Multimedia, Communications, Fundraising, and Impact to deliver integrated, brand-aligned digital campaigns. The role requires a balance of creative vision and analytical insight to move the organization forward in a rapidly evolving digital landscape.

• Contribute to execution of United Way’s digital marketing strategy in partnership with the Marketing Director, ensuring alignment with organizational objectives and brand identity.
• Manage the execution and implementation of the website strategy developed with the Marketing Director.
• Provide digital recommendations to internal stakeholders and participate in strategy briefings with leadership and partner teams.

• Lead social media planning and execution, aligning with the digital vision set in partnership with the Marketing Director.
• Manage content calendars, engagement tactics, and reporting—guiding strategy and optimization based on data and sentiment analysis.
• Use insights from Brand
  24 to monitor community perception, measure impact and report on reputation management strategies.
• Execute the strategy, design and development of the new United Way website, ensuring alignment with brand voice, usability standards and audience needs.
• Collaborate with internal teams and vendors on hosting migration, integrations and UX enhancements.
• Apply data and UX principles to continually refine navigation, accessibility and conversion performance.

• Research and adopt emerging marketing technologies, including AI-driven tools for content creation, personalization and campaign optimization.
• Identify opportunities to automate workflows, streamline reporting, and increase efficiency across marketing operations.
• Stay informed on industry trends in AI, UX, and digital marketing, proactively recommending tactics to enhance visibility, engagement and donor/volunteer experiences.
• Recommend and pilot digital innovation within the marketing function, sharing best practices and building team capability.

• Define, track, and report on…