Senior Account Manager; TikTok Shop​/Affiliate Marketing

Over Cast Digital is a leading triple-certified Tik Tok Shop Partner based in Irvine, CA. We specialize in providing comprehensive solutions for rising social commerce channels, including strategy, affiliate management, and LIVE shopping. Our dedicated team works to shape Tik Tok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge.

At Over Cast Digital, we believe that the future of commerce is social.

We’re seeking a relationship-driven, strategic Senior Account Manager to own client strategy, GMV growth outcomes, and team leadership for an assigned portfolio – setting the direction that Account Managers and Associates execute against, and serving as the client’s primary trusted advisor.

The ideal candidate has hands-on experience running Tik Tok Shop accounts, plus a background in commerce, affiliate marketing, or growth strategy, and is comfortable managing a team and partnering across a cross-functional org to drive results.

• Act as the primary point of contact and trusted advisor for the client relationship, building long-term partnerships with realistic but ambitious goals.
• Set the account strategy and educate clients on the Tik Tok Shop ecosystem and growth levers.

• Own GMV growth outcomes across an assigned portfolio of client accounts.
• Analyze content, competitor, and promo landscapes to identify what’s driving or blocking growth, and adjust strategy accordingly.

• Manage and develop the Account Managers and/or Associates supporting your portfolio – reviewing their work, providing feedback, and maintaining a high quality bar across deliverables.
• Serve as the final internal escalation point before agency leadership, resolving risks and blockers raised by your team.

• Turn validated performance data (GMV, orders, CVR, AOV, traffic, promo, content, and LIVE performance) into strategic recommendations, not just summaries.
• Present a clear point of view to the client on what to do next, driving the following cycle of decisions.

• Interpret affiliate performance trends to inform overall account strategy, flagging opportunities or risks to the affiliate function rather than owning recruitment directly.

• Proactively identify growth opportunities and additional ways to support the client, including upsells and cross-sells.
• Design and evaluate offer/promotion strategy – promo structures, campaign timing, and bundle strategy – tied clearly to GMV goals.

• Partner with Affiliate, Paid Media, Account Managers, and Shop Ops to align on client strategy and keep execution moving smoothly across teams.
• Align with the VP of Accounts on account strategies, growth opportunities, and long-term client success.

Monitor account health signals – engagement, satisfaction, and performance trend – and act early on any warning signs to keep client relationships stable and growing.

• At least 2+ years of hands-on Tik Tok Shop management experience.
• 4+ years in account management, client services, e-commerce, or growth-focused roles.
• Strong understanding of social commerce, Tik Tok Shop, affiliate programs, and direct-response strategies.
• Exceptional soft skills – communication, adaptability, problem-solving, and relationship-building.
• Experience working with brands on growth-focused campaigns (not traditional media buying).
• Ability to analyze KPIs and campaign performance and turn data into strategic insights.
• Passion for digital marketing, emerging commerce trends, and client success.

• Work experience at Tik Tok (the platform/company) is a plus.
• Strong understanding of Tik Tok Shop and social commerce trends.

• Bachelor’s degree in Marketing, Communications, or a related field.

• Irvine, CA preferred

• 401K
• Health Insurance
• Flexible PTO
• Flexible Work Hours