Product Marketing Manager II , NY

About
is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates,  empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform.

As consumers increasingly rely on recommendations from people and communities they trust,  helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on  to power more than 350,000 partnerships that deliver measurable business results.

The Product Marketing Manager II will develop and execute go-to-market strategies that bring our products to life in the market. Working cross-functionally with product, sales, and marketing teams, this role is responsible for crafting compelling positioning and messaging, enabling the sales team, and driving awareness and adoption across our target audience.

What You'll Do:

• Owns positioning and messaging for a defined product area or buying center, serving as the go-to subject matter expert across Sales, Product, and Marketing.
• Leads end-to-end product launches, managing cross-functional execution, stakeholder alignment, and timelines — with the autonomy to adjust course based on data.
• Designs and runs Voice of Customer programs (interviews, Alpha/Beta, multi-method research) and translates findings into actionable product and marketing strategy.
• Drives adoption strategy for a product area, building scalable motions and diagnosing and resolving adoption blockers across the customer journey.
• Influences the product roadmap by surfacing unmet customer needs, new use cases, and emerging market trends through ongoing research and customer engagement.
• Maintains deep competitive expertise; develops and updates competitive positioning and trains the field on how to win against key rivals.
• Ensures messaging alignment across campaigns, launches, and sales enablement materials for a consistent market narrative.
• Collabora...

What You Bring:

• Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience considered.
• 4–6 years...

PREFERRED QUALIFICATIONS

• Experience in B2B SaaS or enterprise software product marketing.
• Experience with Claude skills and agents
• Familiarity with pricing and packaging strategy in a multi-product or multi-SKU environment.
• Experience supporting or contributing to analyst relations (e.g., Gartner, Forrester).
• Exposure to building or improving GTM frameworks and processes from the ground up.
• Experience working across multiple product lines or buying centers simultaneously.

Salary Range: $ - $ per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

* This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks:

At , we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar,…