RFID Product Marketing, Advisor

Location: Northern

** Overview:
** At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.  Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose.

Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.  Come make an impact every day at Zebra.  
*
* What We're Looking For:

** The primary purpose of the Product Marketing, Advisor is to share responsibility for product line / specific portfolio marketing (i.e. RFID hardware products), as well as Software and Solutions offerings related to the portfolio and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial related marketplace, developing, positioning, and messaging go-to-market strategy, sales enablement, and competitive analysis.

Some responsibilities will include strategic planning, providing valuable input regarding the market and engaging in product management functions for the portfolio of products.  
* Act as marketing’s single point of contact for a portion of the company’s overall portfolio to various stakeholders – internal and external.
* Own product and software, reinvigorate, refresh and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers
* Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/AEO/SEM) campaigns for top tier products critical to the regional annual P&L.
* Guide AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensure we deliver on strategy & messaging for products at key events.
* Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.
* Lead regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.
* Influence promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
* Manage content creation from inception through delivery
* Own country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
* Generate portfolio pipeline – marketing influenced & driven
* Ensure successful seller adoption of enablement materials
* Voice of customer o.b.o region into global product marketing team
* Support impactful portfolio-specific, cross-vertical initiatives in region  
** Able to work hybrid (3 days office/2 remote) from Lincolnshire, IL, or Holtsville, NY,
**** 10% travel
**** Additional

Job Description
***
* Minimum Qualifications:

*** Bachelor's degree in related field required
* 8+ years of product marketing and/or comparable product management/development experience within the B2B mobile computing or software sectors.  
** Preferred Skills and

Competencies:

*** Clarity of thinking & vision –…