Senior Marketing Manager

About Vet Powered

Vet Powered LLC was founded in 2009 to support Workshops for Warriors (wfw.org), an accredited 501(c)(3) not for profit school that trains, certifies, and places veterans and transitioning service members into dignified lifelong careers in advanced manufacturing to Rebuild America’s Manufacturing Force…One Veteran at a Time.

Workshops for Warriors has trained and certified 1,776 veterans and transitioning service members, awarded nearly 23,000 industry credentials, and placed graduates at 522 companies across 49 states. The average starting wage for a WFW graduate is $63,500.

Our goal is to train veterans into dignified lifelong careers and make America the world’s manufacturing superpower again.

That is the story almost nobody has heard. This role exists to change that, and to turn the telling of it into purchase orders, partnerships, and product revenue. This will allow us to create scholarships, provide housing, and brighter futures for all the men and women who honorably served our nation.

You are the first dedicated marketing hire  write the plan, then you pick up the camera and shoot it. You own two revenue motions that most companies split across two teams: a direct-to-consumer product business, and a defense manufacturing business that sells through RFQs and teaming agreements. You build the attribution model that proves which one your work moved.

Year one proves the model. Headcount follows the numbers you put on the board.

• Own the twelve-month marketing plan and budget for Vet Powered, plus a supporting awareness plan for Workshops for Warriors, reviewed with the CEO each quarter
• Define positioning and messaging for both brands and for the relationship between them, and build messaging frameworks that hold up across the site, email, paid media, PR, and the shop floor
• Establish the content standards and approval path that keep an ITAR-registered defense supplier’s public presence clean

• Own go-to-market for the Mark 10, Mark 15, apparel, and what ships next: audience definition, positioning, launch narrative, pricing tests with the CFO, and success criteria set before launch rather than after
• Translate product capability into customer-first value propositions for two distinct buyers, the individual end user and the institutional account
• Build the launch calendar and sequence paid investment against content readiness, so spend never lands against an unfinished product page
• Partner with the CEO and business development on capability statements, partner packets, and the collateral that supports defense procurement conversations

• Own  and the direct-to-consumer store: site merchandising, product detail pages, cart, and checkout, with conversion rate and average order value as measured outcomes you are accountable for
• Run a testing roadmap across landing pages, product pages, and checkout, and report what it taught you rather than only what you shipped
• Own the promotional calendar and its execution across launches, seasonal moments, and tentpole events
• Build the lifecycle program from zero: welcome, abandoned cart, post-purchase, and reactivation flows, plus the nurture sequences that follow an inbound RFQ within 48 hours
• Manage paid social, paid search, and SEO, in house or through an agency, against ROAS and cost per acquired customer

• Build the attribution model in Salesforce with our administrator: lead source discipline, campaign structure, referral codes, UTM standards, and dashboards across two instances
• Own the source field on the RFQ form and the reporting line from first touch through quote issued to purchase order
• Deliver a…