Social Media & Influencer Marketing Coordinator

We are a leading specialty retailer of casual apparel, footwear and accessories for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle. We are based out of sunny Southern California at the Tilly’s RSC. You’ll hear the term RSC a lot, it stands for Retail Support Center since our corporate offices are here to support our retail and online stores.

Working at Tillys allows you to experience a new style of work life. Our work culture is fun and relaxed. We encourage you to be you and that means you should be comfortable. Our employees enjoy a casual dress code and a fun, fast paced work environment where creative minds work together to achieve common goals. As a part of the team you’ll contribute towards and share in our success.

A career at Tillys is all about working together to make things happen… so what are you waiting for?

The Social Media & Influencer Marketing Coordinator supports Tillys’ social media, creator, influencer, affiliate, and social commerce initiatives. This role is highly hands-on, combining content creation, community and creator engagement, campaign execution, trend identification, and performance reporting to help grow Tillys’ social presence and relevance with our consumers.

• Support the planning, execution, and growth of Tillys’ social media presence across Tik Tok, Instagram, Facebook, Pinterest, Snapchat, and emerging social and social commerce platforms.
• Assist the Social Media Manager with maintaining the social content calendar and partnering with Marketing, Creative, E-commerce, and other cross-functional teams to ensure content is delivered on time and aligned with campaign launches and business priorities.
• Create original, platform-native social content, including photography, short-form video, behind-the-scenes content, product storytelling, and trend-driven content.
• Capture and edit photo and video content for social channels using DSLR or equivalent cameras and mobile devices.
• Comfortable working both behind and in front of the camera as needed, supporting content creation through photography, videography, and on-camera participation for social-first content.
• Contribute new social concepts, content series, activations, and platform-specific ideas designed to increase engagement, audience growth, and brand relevance.
• Monitor social and cultural trends, emerging platforms, viral formats, creators, and competitor activity to identify opportunities for Tillys to participate authentically and quickly.
• Support community engagement and identify opportunities to build stronger relationships with Tillys’ social audience.

• Support the day-to-day management and growth of Tillys’ influencer, creator, and affiliate programs.
• Identify and evaluate creators and influencers based on brand fit, audience relevance, engagement, content quality, and performance.
• Manage creator communications throughout campaigns, including outreach, briefing, contracting, product selection, content deadlines, approvals, usage rights, and campaign follow-up.
• Partner with the PR agency to coordinate product seeding, gifting, paid creator partnerships, and e-commerce product transfers.
• Maintain accurate tracking of influencer partnerships, contracts, content deliverables, budgets, and campaign performance.
• Track influencer and affiliate KPIs and support monthly budget and performance reviews with the Social Media Manager.
• Assist in developing new partnerships with creators, artists, athletes, cultural talent, and brands that strengthen Tillys’ relevance with its target consumer.