GTM Strategy & Planning
Job in
Northern, Floyd County, Kentucky, USA
Listed on 2026-09-27
Listing for:
Nextlex
Full Time
position Listed on 2026-09-27
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Sales & Marketing, Market Research
Job Description & How to Apply Below
Location: Northern
Define and execute Nextlex's go-to-market strategy, aligning sales, marketing, and product teams around a unified plan to win in the legal technology market. This role drives strategic planning, market segmentation, and competitive positioning to accelerate growth.
Key Responsibilities- Develop and own the go-to-market strategy, including market segmentation, positioning, and pricing.
- Build and maintain competitive intelligence frameworks to inform strategic decisions.
- Align cross-functional teams (sales, marketing, product, CS) around GTM priorities and KPIs.
- Analyze market trends, pipeline data, and revenue metrics to optimize GTM execution.
- 5+ years of experience in GTM strategy, business operations, or strategic planning in B2B SaaS.
- Strong analytical and financial modeling skills.
- Excellent cross-functional leadership and communication abilities.
- Experience with CRM and BI tools (Salesforce, Tableau, Looker).
- Experience in legal technology or regulated industry go-to-market.
- MBA or equivalent strategic planning background.
- Track record of launching new products or entering new market segments.
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