Senior Manager Strategic Initiatives

Position: Senior Manager, Growth & Strategic Initiatives
Location: Northern

## Senior Manager, Growth & Strategic Initiatives Apply:
Washington
- Seattle Campus:
USA
- California
- West Hollywood:
Full time:
Posted Today:
End Date:
October 9, 2026 (13 days left to apply):
R-110083

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.  Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.

Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.#
** Senior Growth & Strategic Initiatives Manager
** We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

We are looking for a Senior Growth & Strategic Initiatives Manager to help lead the next chapter of creator and social at Expedia Group. Creator has evolved from a marketing channel into an enterprise capability that can shape brand equity, audience growth, content efficiency, reputation, acquisition, loyalty, and revenue. Our Creator & Social team builds trust, relevance, and demand through creative ideas, strong partnerships, and a deep understanding of travelers on social.
Working across brand-level creator leads and pods, you will connect the macro business environment to brand strategies, champion the strongest work, and create the strategic center of excellence that enables greater clarity, integration, and scale.
This leader will connect business strategy, social, creators, partnerships, and emerging commercial models—identifying not simply how to activate opportunities, but which opportunities the business should pursue and why. This is not a traditional campaign execution, talent-management, influencer-sourcing, or content-calendar role. You will mobilize, integrate, scale, measure, and champion the work that makes creator and social valuable across the business.
** In this role, you will
*** Determine how to win with creators and social—whether through creator, social, talent, partnership, content, affiliate, or a combination—and turn that choice into a compelling story that sells the strategy, investment, and path to impact
* Shape the enterprise portfolio of creator and social investments—help determine which cultural, entertainment, sports, celebrity, platform, and affiliate opportunities best solve priority business problems, create distinctive audience value, and compound across brands and markets; recommend what to fund, scale, sequence, or decline based on expected impact, commercial potential, and opportunity cost
* Own global expansion and cross-brand integration by determining what should travel across markets, what requires localization, and what should remain market-specific; scale high-quality assets and creator-led storytelling for growth and paid social channels
* Champion and scale creator business models, including affiliate monetization, creator commerce, loyalty integration, product and content partnerships, performance economics, creator-owned audiences, and platform partnerships
* Integrate across brand-level creator leads and up-level brand-level strategies…