Director, Social + Content

Description

We're looking for a Director, Social + Content to own how goop kitchen shows up online: strategy, calendar, creation, community, and everything in between. You'll turn a menu launch into a conversation, a restaurant opening into a cultural moment, and a Tuesday lunch into something people want to send to a friend.

This isn't a strategy-only role. You'll be the architect and the primary maker — concepting, filming, editing, writing, posting, and talking to our community on a regular basis. If your instinct when something good comes out of the kitchen is to reach for your phone, we should talk.

This is a highly collaborative and hands-on position, partnering closely with Brand Marketing, Design, Growth, Culinary, Operations, PR and external creators to produce content that builds awareness, engagement, affinity and ultimately, orders.

• Own and evolve goop kitchen’s organic social strategy across Instagram, Tik Tok, Linked In, and emerging platforms.
• Develop content strategies that support broader brand, growth, menu, and restaurant expansion priorities.
• Identify opportunities to insert goop kitchen into relevant cultural conversations while maintaining a distinct and consistent point of view.
• Stay ahead of platform trends, algorithm changes, creator behavior, internet culture, and emerging formats.
• Translate business objectives into clear, measurable social goals and content plans.
• Monitor the broader conversation around goop kitchen across Reddit, Substack, X, review platforms, and other relevant channels.

• Own the social content calendar from ideation through execution.
• Develop monthly and quarterly content plans aligned with marketing priorities, menu launches, partnerships, restaurant openings, and seasonal moments.
• Create original concepts, recurring franchises, and editorial series that build audience engagement and strengthen brand identity.
• Ensure a thoughtful balance of brand storytelling, food and menu content, community, culture, and conversion.
• Write sharp, compelling social copy in the goop kitchen voice for social, email, menu, and more.

• Concept, capture, edit, and publish engaging, social-first content across Reels, Tik Tok, Stories, carousels, static posts, and emerging formats.
• Lead social content shoots and support larger brand and campaign productions.
• Develop creative briefs, shot lists, concepts, and production plans.
• Work closely with Design, photographers, videographers, creators, and agency partners to bring ideas to life.
• Build and manage a roster of creators and creative talent who can extend the goop kitchen content engine; identify the right voices, develop strong briefs, and guide them in creating content that feels both native to their audience and unmistakably goop kitchen.
• Be comfortable jumping behind the camera, filming an iPhone Reel, editing a video, or creating content independently when the moment calls for it.
• Think beyond a single post, ensuring content and production can be thoughtfully leveraged across social, email, growth, PR, and other marketing channels.

• Own the strategy for community management and audience engagement, working closely with the great Marketing team, as well as Guest Experience Management (GEM), and PR.
• Build authentic relationships with followers, guests, creators, and local communities.
• Partner with the Guest Experience team to monitor guest feedback, identify emerging themes, and ensure guest concerns on social are addressed appropriately and quickly.
• Monitor brand sentiment across owned and earned channels, surfacing relevant insights, risks, and opportunities to the broader team.
• Proactively identify moments and conversations where goop kitchen has a reason to…