Senior Marketing Manager

## What Does This Senior Marketing Manager Role Involve?### Our Company Medicine is evolving faster than ever, and so is the way clinicians learn. At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what’s next.

Our mission is to help clinicians build the readiness and agility needed to deliver better decisions, stronger patient connections, and higher-quality care in a world shaped by AI and precision medicine.

We’re reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare.### Position Summary Sketchy is looking for a versatile Senior Marketing Manager (B2C Growth) who thrives in the pace and ambiguity of startup life. This is a highly cross-functional, hands-on role that sits at the center of growth, product, and community.

You will own B2C growth initiatives across paid acquisition, lifecycle marketing, ambassador programs, organic channels, and events. From paid media to campus activations to referral loops, you’ll operate across multiple channels—focusing on what matters most at each stage of growth.

This role requires both strategy and execution. You’ll develop differentiated messaging for distinct learner segments (medical students, nurse practitioner students, and physician assistant students), translate product features into meaningful value propositions, and build sustainable growth engines on a startup budget.

You’ll be deeply embedded in our product and user community. Product fluency and authentic connection to student needs are critical—everything we do must be rooted in real product value and genuine student impact.

Sketchy is hiring remote employees in these select US states:
California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington!### Responsibilities### Growth Strategy & Channel Ownership Own B2C growth across paid, lifecycle, ambassador, organic, and event channels.

Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities.### Paid Acquisition Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).Manage budgets with clear ROI accountability.### Messaging & Creative Develop differentiated positioning for med, NP, and PA students.

Translate product features into compelling value propositions and marketing assets.### Lifecycle Marketing Own onboarding, engagement, and retention campaigns across email and in-app channels.

Build and optimize automated lifecycle flows.### Events & Growth Experiments Execute student-facing events and conference activations.

Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.### Analytics & Optimization Track performance across channels and make data-driven investment decisions.### Cross-Functional Collaboration Partner with product and content teams to align messaging and share user insights.

Manage vendors and communicate results clearly across teams.### What We’re Looking For4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products.

Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.

Experience with lifecycle/email marketing and marketing automation.

Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).Strong product intuition and experience partnering closely with product teams.

Ability to develop differentiated…