Marketing Specialist

At Nelson Wood Shims, a 100% employee-owned company, every employee contributes to our success through hard work, teamwork, and continuous improvement.

The Marketing Specialist is responsible for leading the graphic design and visual presentation of Nelson Wood Shims products and strengthening our brand in the marketplace. This role focuses on creating and managing product packaging, labels, sales materials, advertisements, and digital content while supporting product marketing, website management, social media, and other customer-facing marketing initiatives.

The ideal candidate is creative, organized, and self-motivated, with the ability to manage projects from concept through completion while collaborating across departments to develop effective marketing materials.

DUTIES & RESPONSIBILITIES

Product and Packaging

• Lead the development, design, and ongoing management of product packaging, labels, inserts, and related packaging materials to ensure a professional, consistent, and customer-focused presentation of Nelson Wood Shims products.
• Support the launch, promotion, and ongoing marketing of new and existing products, including packaging updates, product line enhancements, and new product introductions.
• Write and maintain product descriptions, packaging copy, labeling content, and sales support materials.
• Collaborate with internal departments to gather product information, technical specifications, and customer insights for packaging and marketing materials.
• Ensure packaging and marketing materials accurately communicate product features, benefits, applications, and brand standards.
• Assist in developing marketing campaigns that support product awareness, brand recognition, and business growth.

Content Creation & Graphic Design

• Serve as the primary internal resource for graphic design, product packaging design, and the visual presentation of Nelson Wood Shims products.
• Design presentations, trade show displays, advertisements, and other product marketing and promotional materials.
• Create visual content using Adobe Creative Suite, Canva, or similar design software.
• Prepare graphic design files for print and production, ensuring proper dimensions, formatting, image quality, colors, and other technical specifications.
• Capture and edit photography and video content highlighting products, packaging, applications, and manufacturing processes.
• Coordinate with printers, packaging suppliers, and other vendors regarding design files, proofs, revisions, and final production.

Social Media & Website Management

• Create, schedule, and manage engaging content across company social media platforms.
• Develop creative ways to highlight products, product applications, and the Nelson Wood Shims brand.
• Monitor website social media performance, audience engagement, and industry trends to identify opportunities for increased visibility and growth. Includes SEO optimization.

Marketing Project Management

• Coordinate multiple marketing projects, priorities, and deadlines.
• Organize and maintain marketing assets, including photographs, videos, logos, templates, and promotional materials.
• Track marketing activities and recommend improvements.
• Take ownership of assigned marketing projects from concept through completion while meeting established deadlines and quality expectations.

Branding Initiatives

• Support branding initiatives for existing and new product lines, as well as company wide.
• Ensure consistent company, departmental, and product-line messaging across all marketing and customer-facing communications.

QUALIFICATIONS

Education & Experience

• Associate’s or Bachelor’s degree in Marketing, Communications, Business, Graphic Design, Public Relations, or a related field.
• Professional experience in graphic design, product marketing, packaging…