Product Marketing Director

At Archer, we’re transforming how the world’s most complex organizations manage risk and compliance — moving from obligation to advantage. We are advancing GRC through AI-powered capabilities, a modern SaaS platform, and a broader vision for intelligent risk and compliance management.

Archer serves more than 1,300 customers, including over 50% of the Fortune 500. Our culture is built on collaboration, innovation, and a commitment to helping customers manage risk with greater confidence, speed, and intelligence.

We’re looking for a highly experienced Product Marketing Director to serve as a senior strategic contributor within Archer’s Product Marketing organization. This is a high-impact individual contributor role for someone who can operate with significant autonomy, bring strong market judgment, and take ownership of some of Archer’s most important product marketing initiatives.

You’ll work closely with the VP of Product Marketing to help translate Archer’s overall product marketing strategy into compelling market positioning, platform messaging, go-to-market programs, partner engagement, and sales execution. You’ll be expected to move comfortably between strategy and execution — helping shape the story for emerging market opportunities, connecting products into a clear platform narrative, building joint value propositions with strategic partners, preparing executives for analyst conversations, and helping Sales communicate Archer’s differentiation more effectively.

This role is ideal for a senior product marketer who can make complex ideas simple, challenge conventional thinking, and help Archer communicate a clear and differentiated point of view in a rapidly changing GRC market.

• Partner closely with the VP of Product Marketing to develop and operationalize Archer’s positioning, messaging, and go-to-market strategy.
• Lead positioning and messaging for major products, solutions, market initiatives, and strategic launches.
• Translate Archer’s broader platform narrative into compelling product, solution, persona, and industry stories.
• Connect individual product capabilities into cohesive customer narratives that demonstrate the broader value of the Archer platform.
• Develop differentiated market points of view that help Archer shape customer conversations around GRC, AI, risk, compliance, and emerging market opportunities.
• Bring customer, competitive, partner, and market insights into messaging and strategic decision-making.
• Help evolve Archer’s platform story by connecting capabilities across the portfolio into a clear, differentiated value proposition.
• Ensure product-level messaging reinforces Archer’s broader platform positioning and strategic narrative.
• Identify opportunities to simplify complex product capabilities into messages that resonate with executives, practitioners, partners, and enterprise buying committees.
• Partner with Product Management and senior leaders to translate roadmap innovation into meaningful customer and market value.

• Lead product marketing strategy and execution for major launches, strategic initiatives, and cross-portfolio programs.
• Build go-to-market plans that align Product, Sales, Demand Generation, Customer Success, Partnerships, and other stakeholders.
• Develop messaging frameworks, launch strategies, sales plays, campaign narratives, and market-facing programs that drive adoption and pipeline.
• Serve as a senior product marketing partner to Sales and Product leadership on high-priority opportunities and initiatives.
• Identify gaps in market understanding, sales readiness, or competitive differentiation and proactively develop programs to address them.

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