UPS Digital Product Marketing & Partner Segment Manager | 30E

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* Job Description:

** The
** UPS Digital Product Marketing & Partner Growth Segment Manager
** is responsible for commercializing UPS Digital products and capabilities while driving activation, adoption, utilization, and revenue growth through internal UPS organizations and external strategic partner channels.

This role develops and executes partner-focused commercialization strategies, value propositions, positioning, messaging, enablement programs, and growth initiatives that help partners effectively understand, communicate, activate, and expand the use of UPS Digital solutions. The position supports the successful introduction of new products, features, and enhancements while maximizing adoption and utilization across existing partner relationships.

Working across Product Marketing, Strategic Partnerships, Sales, Marketing, Customer Experience, Digital, and Operations teams, the role serves as the connection point between product value and partner execution. The position is focused on activating and cultivating existing partner ecosystems, creating scalable engagement programs that accelerate time-to-value, influence customer and partner behavior, and drive measurable business outcomes.

Success will be measured through commercialization effectiveness, partner activation, adoption, utilization, engagement, expansion, and revenue contribution.  ##

Key Responsibilities:

Product Marketing & Commercialization
* Develop commercialization strategies for new and existing UPS Digital products, capabilities, services, and enhancements.
* Create compelling value propositions, positioning, messaging frameworks, and partner-facing narratives that clearly articulate customer and business value.
* Lead partner-facing launch and adoption plans that accelerate awareness, understanding, and utilization of new capabilities.
* Translate product capabilities into meaningful use cases, business outcomes, and customer benefits for internal and external partner audiences.
* Develop partner enablement materials, sales tools, presentations, case studies, playbooks, and content that support commercialization and growth objectives.
* Partner with Product Marketing and business stakeholders to ensure consistent messaging, positioning, and market readiness across partner channels.  Partner Activation & Growth
* Develop and execute activation strategies that accelerate partner readiness, engagement, and adoption of UPS Digital solutions.
* Design scalable onboarding, enablement, and engagement programs for both internal UPS stakeholders and external partners.
* Create lifecycle strategies that increase utilization, feature adoption, retention, and expansion across existing partner relationships.
* Develop targeted partner communications and campaigns that influence behavior and drive measurable growth outcomes.
* Support partners in effectively positioning UPS Digital solutions within their customer journeys, platforms, and business processes.
* Identify opportunities to increase partner productivity, customer utilization, and revenue contribution through existing channels.  Digital Adoption & Engagement
* Collaborate with Product, Digital, and partner teams to improve feature discoverability, user engagement, and utilization through digital experiences and on-platform tactics.
* Apply customer journey, user experience, and behavioral marketing principles to improve activation and adoption outcomes.
* Develop on-platform messaging, educational content, and engagement tactics that increase awareness and utilization of UPS Digital capabilities.
* Identify friction points that limit adoption and recommend strategies that improve partner and customer experiences.
* Support testing and optimization of messaging, content, digital…