Multimedia Content Strategist

Lutheran Services Florida (LSF) envisions a world where children are safe, families are strong, and communities are vibrant.

LSF is seeking a talented Multimedia Content Strategist who wants to make an impact in the lives of others.

The Multimedia Content Strategist is a digital-first storyteller responsible for capturing, creating and distributing high-quality multimedia content that shows the impact of LSF’s more than 65 programs across the state. This position serves as the organization's primary content producer, leveraging photography, videography and graphic design to increase awareness, engagement, fundraising support, recruitment efforts and community partnerships. The Multimedia Content Strategist will build and maintain a comprehensive digital asset library of professional photos, videos, testimonials and program footage that can be utilized across communications, development and operational initiatives.

This position is eligible for remote or hybrid work; however, candidates must have a reliable internet connection and a dedicated workspace. The company reserves the right to modify the work arrangement at any time based on business needs. Employees may be required to attend occasional in-person meetings or events and must reside in a location where the company is legally authorized to operate and conduct business.

Time zone alignment and work hour expectations may apply depending on the team's location.

• Develops and executes the organization's multimedia content strategy; independently determines content priorities, messaging approaches, distribution channels, and audience engagement strategies; analyzes performance data and recommends changes to communications strategy.
• Films client success stories, photographs events, designs social media graphics, edits short-form videos and develops content strategies that align with organizational priorities.
• Serves as LSF's lead multimedia content creator, producing high-quality photography, videography, graphic design, and digital content that supports organizational goals.
• Using strategic and independent creative decision-making, develops and maintains a statewide digital content library consisting of professional photos, videos, B-roll footage, testimonials, program imagery, branded graphics and other visual assets representing LSF's 65+ programs.
• Independently identifies stories and determines how to tell them; travels to LSF locations, events, and program sites throughout Florida to capture compelling stories, interviews, photography, and video content that showcase program impact and organizational mission.
• Produces short-form and long-form video content for social media, websites, fundraising campaigns, recruitment initiatives, donor engagement and internal communications.
• Conducts interviews and develops original narratives for human-centered success stories that highlight the impact of LSF services on children, families, and communities.
• Creates engaging graphics, infographics, presentations, digital advertisements and marketing collateral that align with LSF brand standards and can be used across social media, internal platforms, the website, development appeals and more.
• Develops and executes content strategies across Facebook, Instagram, Linked In, You Tube and emerging digital platforms to increase audience engagement and brand awareness.
• Manages content calendars and coordinates content production schedules to ensure a consistent flow of high-quality content across all LSF brands.
• Produces paid and organic digital campaigns that support recruitment, fundraising, program awareness, community engagement and organizational growth.
• Monitors industry trends, platform updates, emerging technologies, AI-assisted content tools, and digital best practices to keep LSF at the forefront of nonprofit digital storytelling.
• Tracks and analyzes digital content performance, social media metrics, video engagement and campaign effectiveness to inform future content strategies.
• Operates autonomously and without constant supervision, subject to occasional check-ins and final content review by Director of Communications, as appropriate.
• Performs Other duties as assigned.

• Requires the ability to sit, stand, walk, bend, stoop, kneel, and reach as needed to perform job duties and operate photography, video, and computer equipment.
• Requires sufficient manual dexterity to operate cameras, recording equipment,…