Creative Strategist

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management,our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

The Creative Strategist is responsible for leading the development, messaging strategy, and execution of high-performing creative across paid media and direct response channels. This role translates marketing objectives, audience insights, and performance data into compelling creative campaigns designed to drive customer acquisition and engagement while maintaining brand consistency.

The Creative Strategist partners closely with Marketing Strategy, Media, CRM, Analytics, internal creative teams, and external agency partners to develop, execute, test, and continuously optimize campaign creative across multiple channels.

• Lead the end-to-end development and execution of creative assets for paid media and direct response campaigns, including digital display, paid social, search support assets, direct mail, and email, ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency.
• Execute creative messaging strategies for campaigns, translating marketing objectives, audience insights, and customer needs into clear, compelling, and differentiated creative.
• Develop and author full-funnel strategic creative briefs that define campaign objectives, target audiences, messaging frameworks, offers, calls-to-action, and channel-specific requirements to guide internal teams and external agency partners.
• Partner closely with Marketing Strategy, Media, and CRM teams to align creative concepts with channel strategy and ensure creative formats, messaging, and calls-to-action are optimized for each channel.
• Guide the development of creative concepts and executions, providing strategic direction and actionable feedback to improve clarity, customer relevance, brand alignment, and conversion performance.
• Manage the production and execution of campaign assets across channels, coordinating timelines, production workflows, feedback cycles, approvals, and final asset delivery.
• Ensure creative quality, accuracy, and brand alignment while supporting the delivery of campaigns on time and within budget.
• Leverage campaign performance data and customer insights to continuously refine creative and identify opportunities to improve messaging, offers, formats, and design.
• Lead creative development for testing and optimization initiatives, partnering with Marketing Strategy, Media, and CRM teams to understand objectives, execute A/B and other creative tests, and apply learnings to future campaigns.
• Coordinate with internal stakeholders and external agencies to ensure seamless development and delivery of creative assets.
• Establish and maintain creative execution best practices and processes, including creative briefing standards, asset management, creative review frameworks, campaign documentation, and test-and-learn methodologies.
• Stay current on creative, digital marketing, direct response, and channel trends to identify opportunities to improve campaign effectiveness and customer engagement.
• May perform other duties as assigned.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred, or equivalent combination of education and relevant experience.
• 5–8 years of experience in marketing, creative campaign development, creative strategy, or performance marketing, preferably within an acquisition-focused environment.
• Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail.
• Experience collaborating with creative teams, designers, copywriters, media teams, CRM teams, and/or…