Annual Campaign & Donor Stewardship Manager

Overview

This is a hybrid position. Individuals in this position may work both at an approved off-site location and onsite at a primary location or multiple locations based on business needs.

The Annual Campaign and Donor Stewardship Manager leads the Central Health Foundation’s annual giving and donor stewardship programs. The position develops and executes year-round, multichannel fundraising strategies designed to acquire, retain, renew, and upgrade donors while building broad-based philanthropic support for Central Health’s mission and community impact. The Manager develops annual campaign calendars, audience segments, donor journeys, appeals, giving-day strategies, recurring-giving initiatives, newsletters, and stewardship touchpoints.

The role uses donor and campaign data to evaluate performance, improve retention and conversion, strengthen return on investment, and identify donors with potential for increased engagement. The Manager collaborates with Major Gifts, Foundation Operations, Communications, Finance, Strategy, Strategic Alignment and Impact, and other partners to ensure donor communications, acknowledgments, stewardship activities, and fundraising records are timely, accurate, coordinated, and consistent with donor intent.

Qualified donors are transitioned to the major-gifts program through an established handoff and relationship-assignment process.

Essential Functions:

Annual Campaign Strategy and Execution:

- Develop, implement, and evaluate the Foundation’s annual giving strategy in alignment with approved fundraising priorities and revenue goals.

- Build and manage a year-round fundraising calendar that may include direct-response appeals, giving days,renewals, recurring-giving campaigns, newsletters, special initiatives, and stewardship communications.

- Establish campaign objectives, audience strategies, schedules, budgets, response goals, and performance measures.

- Coordinate the development, review, approval, launch, and follow-up of annual campaign activities.

- Partner with Communications and other stakeholders to ensure campaign messages accurately reflect Central Health priorities, community needs, donor impact, and approved branding.

- Manage multiple concurrent campaigns, deadlines, vendors, and deliverables.

- Recommend adjustments to campaign strategy based on performance, donor behavior, organizational priorities,and available resources.

Donor Segmentation and Journey Management:

- Develop and maintain donor segments based on giving history, frequency, recency, amount, interests,engagement, communication preferences, and other relevant information.

- Design donor journeys and engagement strategies for new, recurring, renewing, lapsed, sustainer, mid-level, andother annual donors.

- Develop acquisition, renewal, reactivation, retention, and upgrade strategies for assigned donor groups.

- Coordinate personalized and segmented communications across appropriate channels.

- Monitor donor movement and engagement to identify opportunities for increased participation or upgraded giving.

- Maintain clear criteria and workflows for transitioning qualified donors into the major-gifts pipeline.

- Partner with Major Gifts to confirm relationship ownership, next steps, and stewardship responsibilities when donors are reassigned.

Digital and Multichannel Fundraising:

- Plan and coordinate fundraising across email, web, direct mail, social media, digital advertising, text, events, andother approved channels.

- Partner with Communications and Information Technology resources to develop and maintain effective online giving pages, campaign landing pages, forms, and digital donor experiences.

- Coordinate campaign content, audience lists, schedules, testing, approvals, and deployment.

- Use testing and performance analysis to improve subject lines, messaging, calls to action, giving-page performance, response rates, and conversion.

- Monitor campaign delivery, donor response, technical issues, and other factors affecting performance.

- Ensure digital fundraising activity complies with privacy, consent, accessibility, brand, security, and communication requirements.

- Coordinate vendors and external partners supporting annual campaign production or digital fundraising, as assigned.

Donor Acknowledgment and Stewardship:

- Develop and maintain consistent donor acknowledgment and stewardship practices across the Foundation.

- Coordinate timely acknowledgments, receipts, thank-you communications, impact updates, renewal…