Head of Brand and Marketing

Marketing Austin, NYC, or San Francisco Full-time

Seed-stage. Own the brand. Build the marketing engine that puts Mobile Health Benefits on the map for the 90 million American workers left behind by traditional, employer-based group health coverage. We're looking for a senior, hands-on leader to run Brand and Consumer Marketing for Smirk and drive marketing-led growth for the business.

Reports to the Chief Growth Officer. Seed-stage: post-product, post-traction, accelerating.

• You will establish Smirk as the category-defining brand for Mobile Health Benefits—the one finally built for the modern worker.
• This is not a role for someone who wants a playbook handed to them. The playbook does not exist yet. You will help write it.
• You will own everything from brand positioning to ROAS, from  to earned media, from the creator strategy to the first breakthrough campaign.
• You will lead a small team, build new capabilities from the ground up, and set the standard for creative excellence and commercial impact.
• You will roll up your sleeves and get into the details, inspire the team to play to win, and implement creative ideas that fuel rapid growth and drive low-cost, viral customer acquisition.
• Seed-stage means: small team, real ambiguity, no roster of agencies waiting. Outcomes over optics. If that energizes you, keep reading.

Brand stewardship

• Own positioning, brand strategy, brand management, and the brand playbooks that scale as we grow.
• Establish Smirk as the category creator of Mobile Health Benefits—a genuine alternative to traditional health insurance, not another competitor within it.
• Get people talking about Smirk organically on social as the brand that finally built health benefits for the modern worker.

• Drive marketing-led growth across paid, partner, social, owned, and earned channels.
• Own brand awareness, engagement, acquisition, retention, and advocacy end to end.
• Own ROI and ROAS, and optimize mix across channels and funnel stage. Set ambitious targets and hit them.

• Develop and execute end-to-end integrated marketing programs across upper, middle, and lower funnel.
• Lead the strategy and execution for  as a positioning surface, an engagement surface, an activation surface, and a growth surface.
• Ship on a cyclical, iterative basis with clear hypotheses, disciplined testing, and a clear path to scale.

• Build the strategy, development, and evolution of a durable, compelling, and differentiated creative platform for the Smirk brand.
• Manage internal and external resources to drive high-quality creative production at scale across B2C and partner marketing assets.

• Lead a small team of expert marketers today; build new marketing capabilities as the business scales.
• Set high standards of excellence in execution and elevate everyone around you.
• Bring a clear roadmap for building agency partnerships and internal capability over time.
• Drive consumer insights that unlock growth for the total business.
• Bring an outside-in perspective to the leadership table. Always lead with the customer.

We're looking for a senior marketing leader who has built the brand and the engine at the same time.

• 15+ years in marketing with a track record of driving growth for a B2C brand.
• Proven commercial track record. You have led marketing-driven growth and can point to the number, the tactics, and the insights that changed the growth trajectory of a brand and business.
• This is a builder's seat. We want someone with the résumé and, more importantly, the operator instincts to build the campaigns and the business result—ideally within insurance or other subscription-based services.
• Strong brand…