Marketing

Location: Brooklyn, NY
Employment Type: Full-Time, In-Office
Schedule: Monday–Friday
Salary:Based on Experience

A growing national service company is seeking an experienced Senior Performance Marketing Manager to lead the strategy, execution, optimization, and measurement of its paid acquisition programs.

This is a highly hands-on role responsible for Paid Search, Paid Social, Digital Video, Connected TV (CTV), and multi-touch attribution
. Paid search will be a major focus of the position, while the Senior Performance Marketing Manager will also develop upper-funnel channels and ensure marketing investments are accurately measured for performance and incrementality.

The ideal candidate combines strategic thinking, advanced analytics, and hands-on campaign management
. This individual should be equally comfortable working directly inside advertising platforms, analyzing complex performance data, managing significant media budgets, and presenting actionable recommendations to senior leadership.

• Develop, execute, manage, and optimize paid search campaigns across Google Ads, Microsoft Advertising, and other relevant platforms
  .
• Manage paid media budgets exceeding $100,000 per month
  .
• Develop acquisition strategies across multiple service lines, geographic markets, audiences, and business objectives.
• Monitor and optimize key performance metrics, including CTR, conversion rate, CPL, CPA, lead quality, and ROAS
  .
• Conduct keyword research, competitive analysis, audience segmentation, and bidding optimization.
• Continuously test campaign structures, ad copy, creative concepts, landing pages, audiences, and bidding strategies.
• Identify opportunities to improve lead quality, conversion rates, acquisition costs, and overall return on advertising spend.

• Plan, launch, and optimize paid social campaigns across Meta and additional platforms such as Tik Tok and Pinterest when appropriate.
• Manage digital video campaigns across You Tube and other relevant platforms.
• Plan, buy, and optimize Connected TV campaigns through a DSP
  .
• Manage CTV targeting, inventory, reach and frequency, creative rotation, pacing, and spend.
• Develop strategies for expanding upper-funnel acquisition while maintaining measurable business outcomes.
• Evaluate emerging advertising platforms and channels for potential growth opportunities.

• Own and maintain multi-touch attribution and conversion tracking across marketing channels.
• Ensure accurate tracking of online, offline, and phone-sale conversions.
• Design and analyze incrementality testing, including geo holdouts, lift studies, and related methodologies
  .
• Utilize tools such as GA4, Google Tag Manager, Looker Studio, Hyros, and other analytics platforms
  .
• Evaluate performance across channels and determine the incremental impact of marketing investments.
• Identify meaningful performance trends while distinguishing them from normal fluctuations in data.

• Build weekly and monthly paid-media reports.
• Analyze campaign and channel performance and translate complex data into clear business recommendations.
• Present performance results, insights, opportunities, and recommendations to senior leadership.
• Develop forecasting, budget allocation, and performance models.
• Recommend changes to channel strategy based on performance, attribution, and incrementality data.
• Monitor competitive activity and evolving digital advertising trends.

• Partner with SEO, creative, web development, sales, and leadership teams on integrated marketing initiatives.
• Provide recommendations for landing pages, creative assets, messaging, and conversion optimization.
• Manage…