Senior Field & Event Marketing Manager

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Senior Field & Event Marketing Manager

Hello, we're Augeo - we are a global leader in enterprise-level engagement and loyalty platform technology, delivering compelling experiences and fostering meaningful connections for employees, consumers, members and channel partners across many industries and verticals. We serve hundreds of clients, including 70+ Fortune 500 companies, representing millions of end users.

We are thought leaders and disruptors who think differently and creatively, built by entrepreneurs, operators and innovators. At Augeo, we're passionate about providing an inclusive workplace that values diversity and our sustainability initiatives. Everyone is welcome - our employees are comfortable bringing their authentic whole selves to work. Be you, reach your full potential.

We work hard, we play hard and, most importantly, we care to our core about our teams and each other. We over-communicate around everything...especially while we navigate our new hybrid world.

Summary

We are seeking a Senior Field & Event Marketing Manager to lead the strategy, planning, and execution of high-impact field marketing programs, trade shows, conferences, sponsorship activations, and customer engagement initiatives.

This role serves as a strategic partner to clients, helping translate business objectives into marketing programs that drive pipeline growth, customer engagement, brand awareness, and measurable business outcomes. The ideal candidate brings deep experience managing complex event and field marketing portfolios, influencing executive stakeholders, and leading cross-functional teams through all phases of program delivery.

The Senior Field & Event Marketing Manager is equally comfortable developing strategy, presenting recommendations to senior leaders, and rolling up their sleeves to ensure flawless execution. They will work directly with client stakeholders, field marketing and sales teams, sponsors, exhibitors, vendors, and venue partners while serving as a trusted advisor throughout the lifecycle of each program.

This individual will own strategic planning, program execution, financial management, stakeholder communication, performance reporting, and post-program analysis to ensure every initiative delivers meaningful business impact.

You'll spend your days on the following

• Lead the strategy, planning, and execution of trade shows, conferences, sponsorship activations, executive engagements, customer events, and field marketing programs that align with client business objectives.
• Develop comprehensive event and field marketing strategies that support pipeline generation, customer engagement, account growth, and broader business goals.
• Manage all phases of program planning and execution, including timelines, budgets, stakeholder communication, logistics, attendee experiences, and onsite operations.
• Own annual and quarterly planning processes, helping clients prioritize investments, evaluate opportunities, and align event portfolios to organizational objectives.
• Lead sponsorship fulfillment, exhibitor programs, hosted meetings, booth activations, and experiential marketing initiatives that maximize engagement and business impact.
• Serve as a trusted advisor to client stakeholders, providing strategic recommendations, industry insights, and guidance that influence program direction and investment decisions.
• Present program strategies, performance results, business cases, and executive-level recommendations with confidence and credibility.
• Partner closely with sales, field marketing, creative, content, and production teams to develop integrated marketing programs that support business outcomes.
• Build and maintain comprehensive project plans while ensuring communication, timelines, budgets, risks, and deliverables are proactively managed.
• Serve as the primary strategic and operational lead for assigned clients, ensuring exceptional service, communication, and execution.
• Track and report on program performance, including attendance, engagement, lead generation, pipeline influence, sponsorship outcomes, and overall return on investment.
• Analyze program results and deliver actionable recommendations that improve future performance and maximize business impact.
• Manage program budgets, forecasting, scope changes, financial communication, and event reconciliation activities.
• Negotiate and manage vendor, venue, sponsorship, production, and partner agreements.
• Source, evaluate, and manage vendors, venues, suppliers, exhibitors,…