Manager, Product Marketing

Overview

As a Product Marketing Manager for our Aurora suite of solutions, you will drive go-to-market strategies for legal technology and eDiscovery markets, developing compelling messaging and positioning while collaborating with cross-functional teams to execute marketing initiatives that accelerate growth.

This position can be remote or can work from one of our major offices in the US. Up to 5% travel is expected for events, client meetings and internal meetings. This position will report to the VP, Products & Marketing.

• Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients.
• Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials.
• Lead customer discovery sessions and message validation initiatives to optimize positioning.
• Create value proposition frameworks that translate technical features into business outcomes.

• Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies.
• Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics.
• Develop and refine customer personas and identify expansion opportunities for existing accounts.
• Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.

• Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success.
• Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis.
• Maintain competitive battle cards and positioning strategies to enable sales team effectiveness.
• Contribute to customer advisory board planning and engagement initiatives.

• Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle.
• Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content.
• Develop thought leadership content such as whitepapers, blog posts, and industry reports.
• Build customer advocacy programs and manage referral initiatives to drive organic growth.

• Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance.
• Implement attribution modeling to track marketing impact on pipeline and revenue.
• Collaborate with marketing operations to ensure seamless data flow across technology platforms.
• Use customer data platforms to analyze engagement patterns and inform strategy decisions.

Minimum

Education Requirements:

• Bachelor's degree in Business, Marketing, Engineering, or related field.

Minimum Experience Requirements:

• 3-7 years of B2B product marketing, product management, or similar experience in technology companies.
• Strong written and verbal communication skills with ability to present to executive-level audiences.
• Demonstrated problem-solving, analytical thinking, and decision-making capabilities.
• Proven ability to collaborate with cross-functional teams and manage complex projects simultaneously.
• Experience with modern marketing technology stack including CRM, marketing automation, and analytics platforms.

Preferred Qualifications:

• Experience in law firms, legal technology, or the eDiscovery…