Head of Marketing

Experience: 4+ years of B2B SaaS marketing experience with pipeline ownership

Core Areas: Pipeline Marketing, Lifecycle Marketing, Hub Spot Attribution, Sales Enablement, Content Marketing, Event Marketing, Retargeting, Product Messaging

This opportunity is for a Head of Marketing to build a predictable marketing-sourced pipeline engine across messaging, customer proof, lifecycle marketing, sales enablement, events, content, and demand generation. The role owns a pipeline number and is responsible for turning successful founder-led webinars, partner channels, referrals, customer stories, and existing audiences into scalable, measurable marketing programs.

This is a hands‑on B2B SaaS marketing role requiring direct experience with Hub Spot lifecycle stages, campaigns, and attribution; case study development; webinar and event‑to‑pipeline programs; and team or agency management. The position works closely with Sales and uses AI for research, repurposing, operations, and execution while maintaining a human voice in customer‑facing content.

• Codify existing positioning and messaging by extracting insights from founder webinars, demos, and the language customers use in case studies.
• Create a single messaging source of truth covering positioning, product one‑liners, proof points, and phrases that should not be used.
• Ensure future marketing assets and campaigns consistently draw from the established messaging framework.
• Develop a strong working knowledge of six products, three main competitors, and key customer stories during the initial ramp period.

Location: United States

Workplace: Remote

Employment Type: Full time

Experience: 4+ years of B2B SaaS marketing experience with pipeline ownership

Core Areas: Pipeline Marketing, Lifecycle Marketing, Hub Spot Attribution, Sales Enablement, Content Marketing, Event Marketing, Retargeting, Product Messaging

Compensation: $120,000-$140,000 base salary; meaningful equity

This opportunity is for a Head of Marketing to build a predictable marketing‑sourced pipeline engine across messaging, customer proof, lifecycle marketing, sales enablement, events, content, and demand generation. The role owns a pipeline number and is responsible for turning successful founder‑led webinars, partner channels, referrals, customer stories, and existing audiences into scalable, measurable marketing programs.

This is a hands‑on B2B SaaS marketing role requiring direct experience with Hub Spot lifecycle stages, campaigns, and attribution; case study development; webinar and event‑to‑pipeline programs; and team or agency management. The position works closely with Sales and uses AI for research, repurposing, operations, and execution while maintaining a human voice in customer‑facing content.

• Codify existing positioning and messaging by extracting insights from founder webinars, demos, and the language customers use in case studies.
• Create a single messaging source of truth covering positioning, product one‑liners, proof points, and phrases that should not be used.
• Ensure future marketing assets and campaigns consistently draw from the established messaging framework.
• Develop a strong working knowledge of six products, three main competitors, and key customer stories during the initial ramp period.

• Build and expand a case study library by identifying stories in webinar and call recordings, interviewing customers, drafting case studies, and securing customer approvals.
• Turn customer stories into reusable assets including web pages, PDFs, one‑pagers, and clips from existing recordings.
• Create sales enablement assets including competitive…