Manager, PR & Social Media; Basketball

at adidas, we never launch a product unless we consider it perfect.

our teams bring together creativity, consumer insight, cultural relevance, and world-class storytelling to build meaningful connections between adidas, athletes, and consumers. Through integrated communications and social media, we create moments that strengthen the brand and bring the energy of basketball to communities around the world.

as manager, pr & social media (basketball), you will shape and execute integrated pr and social media strategies that drive awareness, engagement, and excitement for adidas basketball. You will translate key brand, product, campaign, and athlete stories into compelling communications across earned media, digital platforms, and social communities.

working closely with brand marketing, product, communications, digital, social, retail, local markets, agencies, and external partners, you will connect global strategy with impactful activation. This role combines strategic thinking, media relations, social storytelling, cross-functional leadership, and performance measurement to strengthen the relevance and consistency of adidas basketball across consumer touchpoints.

• pr strategy: develop and execute integrated short and long-term pr strategies for adidas basketball, connecting global and local activities to business unit priorities.
• integrated communications: partner across brand marketing, product, communications, digital, social, and retail to develop integrated concepts that increase awareness of adidas campaigns, products, innovations, technologies, and key moments.
• media relations: build and maintain relationships with relevant media, advocates, creators, and external partners to strengthen brand visibility and category relevance.
• pr storytelling: develop compelling story angles, messaging, press materials, photography briefs, interviews, briefing documents, and other communications tools that support earned media opportunities.
• communications activation: lead the development of pr and communications tools from concept through activation while ensuring projects are delivered on time, within budget, and on brief.
• brand consistency: contribute to alignment across the business unit and broader pr organization to ensure activations, products, and communications reinforce a consistent and relevant adidas brand message.
• product relevance: partner with product and communications teams to strengthen the media relevance, cultural resonance, and newsworthiness of products, concepts, and key stories.
• social strategy: support the development and execution of the overall social media strategy for adidas basketball, including content activation, storytelling, and community engagement.
• social content: collaborate with storytelling and cross-functional teams to develop social activations and content across relevant adidas digital and social platforms.
• global launch planning: drive coordinated social launch plans for priority brand stories, campaigns, product moments, and content across adidas social platforms.
• athlete storytelling: develop social media rollouts that amplify athlete partners, key basketball moments, campaigns, and culturally relevant storytelling opportunities.
• performance measurement: establish relevant pr and social media metrics, track activation performance, and develop reporting that translates results into insights and future recommendations.
• cross-functional leadership: serve as a proactive partner across brand marketing and the broader pr organization while collaborating with local markets, agencies, finance, procurement, and external partners.

• bachelor's degree in marketing, communications, public relations, or a related field.
• 4+ years of relevant industry or professional experience in public relations, communications, social media, marketing, or a related discipline.
• experience supporting or executing integrated marketing, communications, pr, or social media campaigns.
• strong understanding of media relations, consumer messaging, brand reputation, digital pr, and social media.
• ability to collaborate effectively with internal and external cross-functional partners across product marketing, communications, social, digital, and retail.
• strong written and verbal communication, presentation, interpersonal, and organizational skills.
• demonstrated strategic thinking with the ability to translate business and brand priorities into effective communications.
• strong understanding of and passion…