Vertical Marketing Manager, Healthcare

The Position

Call Rail is looking for a Vertical Marketing Manager to own our healthcare business. Call Rail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. Healthcare organizations are one of our largest and fastest-moving markets. Think of this role as the general manager for healthcare at Call Rail: you set the strategy, you own the number, and you are the person the rest of the company turns to when they need to understand this market.

You'll build the healthcare personas, positioning, and messaging, verticalizing our go-to-market narrative for this audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. You'll decide which healthcare subverticals we go after, how we talk to them, what we need to build or partner on to win.

It's a role for someone who is energized by ownership, is happiest when they know a market better than anyone else in the room, and would rather bring a plan than wait for an assignment. The mix is roughly equal parts strategy and execution: you'll build the plan, and then you'll roll up your sleeves and go run it, with cross-functional support.

• You act like an owner. Healthcare is your line of business. You know its performance, its risks, and its opportunities inside and out, and you carry the accountability that comes with it.
• You come with a point of view. You represent healthcare in cross-functional and leadership conversations, and your perspective carries weight because it's grounded in real expertise — what customers are telling you, what the data shows, what competitors are doing.
• You advocate for what your market needs. You don't wait for a door to open; you open it. When you see something we need in order to win in home services, you build the case for it, bring the rationale and the numbers, and champion it until it gets a real decision.
• You go deep. You're genuinely curious about this industry, its buyers, and the forces shaping it. You want to keep learning, testing, and refining what works.

• Own the go-to-market strategy for Call Rail's healthcare business, including which subverticals we prioritize, how we position and message to them, and the plan to hit our acquisition and revenue goals
• Live in the numbers that define the health of the business: customers, new MRR, churn, ARPU, and conversion rate, and product adoption. You'll spot emerging trends and issues early, work cross-functionally to understand what's driving them, and bring a plan when one is needed.
• Report on healthcare performance to leadership with the insight and executive presence to explain what's changing, what it means, and what you're doing about it

• Be Call Rail's subject matter expert on the healthcare market: the buyers, the workflows, the regulatory realities, the vendor landscape, and the economics of how these businesses grow
• Own the healthcare buyer personas and the value propositions, positioning, and messaging built on them — the work that differentiates Call Rail in an increasingly crowded lead engagement and AI voice market
• Develop real depth in the specific subverticals where our opportunity is biggest, not just a broad view of
• Track the competitive set continuously: who's winning, who's new, where they beat us, where we beat them, and what we should do about it. Feed that intelligence to product, sales, and leadership
• Regularly surface the headwinds and tailwinds shaping the vertical — regulatory shifts,…