Product Marketing Manager

Product Marketing Manager

Job Location(s):
Remote USA

At Mad Cap Software, we’re at the forefront of developing best-in-class software solutions for content creation, collaboration, publishing, management, and analytics & reporting. More than 10,000 leading organizations around the globe rely on Mad Cap Software’s solutions to create better content experiences for their customers and employees. Come join our awesome Team!

Every day we refine, iterate, and explore how to make work better for everyone. Join us in creating a better future of work that’s more connected, inclusive and flexible. We offer competitive benefits and compensation plans for our teams in addition to being:

• Connected:
  We come together — across time zones, regions, offices and screens.
• Inclusive:
  Our teams reflect the rich diversity of our world, with equitable access to opportunity for everyone.
• Flexible:
  We believe in the freedom to work when and how you work best, to help us thrive.

Mad Cap Software is looking for a Product Marketing Manager to shape how we position, launch, and bring our products to market. This role will work across our portfolio; including Mad Cap Flare, IXIA CCMS, Create, and Syndicate, to translate complex product capabilities into clear, differentiated customer value.

Working closely with Product, Sales, Customer Success and Marketing, you’ll help define how Mad Cap tells its product and portfolio story and ensure our go-to-market teams have the messaging, insights, and tools they need to drive pipeline, adoption, and growth.

• Positioning & Messaging. Own positioning, messaging, value propositions, personas, and key use cases across Mad Cap’s portfolio and our two core buyer markets (Technical Documentation and L&D) including the C-level narrative. Build a cohesive portfolio story across content creation, management, governance, and delivery, grounded in customer and competitive research.
• Product Launch & GTM. Own the GTM calendar and cross-functional launch process for new products, features, AI capabilities, and major releases. Partner closely with Product on roadmaps and launch timing so Product, Marketing, Sales, and CS tell one consistent story, and we market capabilities when they’re ready.
• Sales & CS Enablement. Equip the field with the tools and knowledge they need to win, including battle cards, one-pagers, discovery decks, use cases, presentations, TCO tools, and training. Drive awareness and adoption of existing assets so teams know what’s available and how to use it.
• Competitive & Market Intelligence. Own ongoing competitive intelligence across technical documentation, CCMS, learning content, knowledge delivery, and AI. Keep competitive positioning current, understand where we win and lose, and give the field practical guidance they can use in customer conversations.
• Customer & Buyer Insights. Bring the voice of the customer into positioning and GTM strategy through customer, prospect, field, and market research. Track how AI is changing our buyers, competitors, use cases, and markets and evolve our positioning accordingly.
• Campaign & Content Partnership. Partner with Demand Generation and Content to translate product strategy and buyer insights into campaigns, webinars, events, website messaging, customer stories, and thought leadership.
• Measurement & Optimization. Measure the effectiveness of launches, messaging, and enablement through asset adoption, field feedback, competitive win/loss, pipeline influence, and other relevant metrics, and use those insights to continuously improve the GTM playbook.

• 4+ years of B2B product marketing experience
  , ideally in enterprise SaaS, technical, or developer-adjacent…