Vice President Director, Connections Strategy; B2B

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

As VP/Director, B2B & Account-Based Marketing Strategy your comprehensive marketing expertise will be essential to providing strategic leadership on key B2B client engagements.

Demonstrating an intimate understanding of how consumers and B2B buyers and decision-makers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:

• Analyzing a variety of data-centric resources to develop powerful insights into behaviors that fuel consumer and business decision-making and guide the development of a coherent and effective connections plan
• Mapping complex, multi-stakeholder B2B customer journey sand consumer experience journeys to identify high impact moments for brands to connect and influence
• Crafting stories based on how people are interacting with digital platforms, peer networks, their devices, and other technology to reveal how brands can better connect with their prospect and customer audiences
• Partnering with relationship leads, data and technology experts, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
• Identifying opportunities to leverage marketing technology and data throughout the communications plan—including the use of first-party data, AI, and intent signals to drive personalization and account-based marketing (ABM)
• Leading the evolution and ongoing management of a connections toolkit – a consistent approach to connections strategy outputs

This crucial role requires a depth of expertise (10-12 years), including a track record of impactful work experience and professional ingenuity – which means you are:

• A multichannel digital media-savvy B2B marketing expert, passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration
• A proven track record in leveraging audience segmentation to build customer strategies
• Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, Linked In advertising, B2B content marketing, and understanding of B2B buying committees and long sales cycles
• A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drive strategic communications planning and implementation
• A…