Growth Marketing Manager

Charlotte , North Carolina 28202 , United States

Columbia , South Carolina 29078 , United States

Atlanta , Georgia 30305 , United States Charlotte , North Carolina 28202 , United States Greensboro , North Carolina 27358 , United States Raleigh , North Carolina 27607 , United States Columbia , South Carolina 29078 , United States

Full-time

Job Summary As a Growth Marketing Manager, you will become the performance and measurement layer across our Marketing organization, turning our digital channels into measurable pipeline and revenue drivers. This position takes full ownership of paid search, paid social, CTV, retargeting, and other performance channels currently supported by our agency partner, bringing that expertise fully in-house. A key member of the Marketing team, you will connect campaign activity to CRM, leads, opportunities, and revenue, continuously test and optimize the customer journey, and partner with Content, Brand, and Digital to establish KPIs for major marketing initiatives.

This role also provides execution guidance and mentorship to our Digital Marketing Specialist through a dotted-line relationship. Works independently on special projects according to agreed timelines and special requests. Could have direct reports.

• Own paid search, paid social, CTV, retargeting, and other performance channels currently supported by our agency partner, bringing strategy, execution, and optimization fully in-house.
• Own  and the broader digital experience, including site performance, landing pages, and conversion paths, so every digital touchpoint supports customer acquisition and revenue growth.
• Develop and manage paid media budgets, targeting, and campaign execution to drive measurable customer acquisition and revenue growth.
• Develop and run testing strategies across audiences, messaging, offers, channels, and landing pages.
• Partner with the Digital Marketing Specialist to maximize paid campaign effectiveness through optimized digital experiences and conversion paths.

• Turn our digital channels into measurable pipeline and revenue drivers.
• Identify opportunities to improve conversion throughout the customer journey, from first touch to closed opportunity.
• Connect campaign activity to CRM, leads, opportunities, and revenue in partnership with Sales.
• Identify new opportunities for customer acquisition and revenue growth.

• Improve marketing attribution and funnel reporting across paid and organic channels.
• Partner with Content, Brand, and Digital to establish KPIs and measurement strategies for content, campaigns, digital experiences, and broader marketing investments.
• Evaluate marketing investments based on measurable business impact, and translate performance data into actionable recommendations and executive-level insights.
• Define the outcome each marketing activity is trying to influence and measure whether the work is accomplishing it, recognizing that not every activity carries a direct revenue number.

• Provide execution guidance, mentorship, and professional development to the Digital Marketing Specialist through a dotted-line relationship for digital execution and growth.
• Partner across Content, Brand, Creative, and Digital to ensure performance marketing efforts are integrated with broader brand and content strategy.
• Manage the transition of agency-managed capabilities in-house and oversee any remaining vendor or technology relationships.
• Champion a culture of experimentation, continuous learning, and data-driven decision-making across the marketing organization.

All potential hires are subject…