CHAUVET Professional Marketing Manager

Attention lighting marketing executives and brand managers , there’s a hot job open for you right now!

CHAUVET Professional is looking for an experienced Marketing Manager to rock and roll with the professional lighting markets! Are you looking to make a change in the industry, or work with an exciting company making a serious mark on the lighting industries? Check this out!

Job title:

Marketing Manager

Job location:

Sunrise, FL 33351
Classification:
Fulltime, Exempt, Salaried

Reports to:

Vice President

Marketing Manager

The primary objective of this position is to develop and manage global marketing strategies and processes for designated Chauvet brands, products and market segments. The marketing manager effectively formulates, directs, manages and implements marketing strategies for trussing for lighting in event productions, trade shows, mobile and retail applications.

Job Requirements include the following essential duties and responsibilities:

Develop at least one yearly marketing plan, in consultation with product development and sales departments, to meet marketing objectives. Formulate a budget to meet organizational objectives and submit it to the Vice President for approval. Manage the marketing budget. Stay abreast of changes in the industry to best serve the objectives of the organization and adjust plans accordingly. Conduct, assess and guide marketing efforts and programs to effectively position existing and future products, product lines and brands.

Monitor, review and report on all marketing activity and results in designated market segments. Provide monthly analytical reports and action plans to the Vice President.

Conduct and gather market research, competitive analyses, product positioning statements and solicit input from sales and product managers to formulate and implement the strategic planning and execution of marketing initiatives designed to build brand awareness within specified market segments and sales of designated products, sub-brands and related accessories. This includes training and sales presentation tools, customer engagement and education programs, all publicity, web sites, product reviews, social sites networking, digital marketing, trade shows, customer relations, public relations, blogs and forums and marketing collaterals.

Build and maintain strong relationships with the media, key industry professionals and the global network of dealers, representatives and distributors of designated brands and market segments. Provide and present training materials and brand guidelines to ensure the alignment of communication tactics across channels of distribution.

Plan and negotiate corporate partnerships, cross-marketing, and product placements at high profile events, performances, entertainment venues and clubs around the world.

Build and maintain relations with key influencers in designated market segments. These may include top LJs, DJ’s, LD’s, producers, event, architects and any other high profile influencers in designated market segment (s). Obtain and negotiate product endorsements, product placements, advertising and appearances by industry pundits, designers, high profile DJs, LDs, Architects and production houses in designated market segments.

Direct, approve, execute and oversee marketing materials, as needed, including box packaging and design, website content, adverts, silk screens, photography, videography and all other collateral materials needed to ensure successful branding or positioning of assigned product lines/brands. Oversee all marketing activities, including creative services, advertising, web and public relations relevant to the designated market segments.

Work collaboratively with other marketing managers to ensure an overall consistency and…