Marketing Manager

WSA is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Part of WSA, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.

Are you passionate about turning marketing data into business results? Do you thrive at the intersection of analytics, performance marketing, and strategy?

We're looking for a Marketing Manager to own and optimize our customer acquisition measurement strategy across multiple channels. In this high-impact role, you'll lead performance tracking, attribution, reporting, and optimization efforts that directly influence growth, marketing investment decisions, and overall business success.

This is an exciting opportunity for a data-driven marketer who enjoys uncovering insights, partnering across teams, and transforming complex performance data into actionable business recommendations.

• Lead tracking, measurement, and reporting across all acquisition channels, including paid media, digital marketing, local marketing initiatives, and hearing center marketing programs.

• Ensure acquisition performance is accurately measured and consistently evaluated across all marketing investments.

• Maintain trusted performance data and attribution models that support business decision-making.

• Monitor campaign performance and identify opportunities to improve efficiency and effectiveness.

• Provide ongoing analysis and recommendations that increase marketing ROI and customer acquisition results.

• Partner with marketing stakeholders to optimize campaigns, spending, and channel strategies.

• Manage acquisition measurement and attribution processes to ensure accurate reporting of marketing-generated leads.

• Monitor lead funnel performance and identify opportunities to improve conversion from lead to appointment.

• Collaborate across teams to strengthen acquisition effectiveness and customer journey outcomes.

• Develop executive-level dashboards and performance reports that provide visibility into acquisition results and trends.

• Translate complex data into clear business insights and actionable recommendations.

• Present performance results and strategic opportunities to leadership teams.

• Serve as the primary point of contact for acquisition performance insights across the organization.

• Work closely with Marketing, Analytics, Client Care, Operations, Hearing Centers, and external agency partners to align on goals and performance expectations.

• Foster data-driven decision-making through collaboration and influence.

• 4-8+ years of experience in performance marketing, marketing analytics, marketing operations, or a related field.

• Proven experience analyzing and optimizing paid media, digital marketing, and lead generation campaigns.

• Strong understanding of campaign measurement, attribution methodologies, and performance reporting.

• Experience with marketing analytics platforms such as Google Analytics or similar tools.

• Advanced Excel skills and experience working with reporting and business intelligence platforms.

• Strong analytical and problem‑solving capabilities with the ability to connect marketing performance to business outcomes.

• Excellent communication and…