Social Media Manager

Location: Northern

## What Does This Social Media Manager Role Involve?

Kelly Wearstler Studio is a leading Los Angeles–based design firm known for its distinctive blend of interiors, architecture, product, and experiential design. Founded by Kelly Wearstler, the studio creates iconic spaces and collections that merge luxury with bold creativity. With a global footprint and an ever-evolving brand world, we thrive on innovation, collaboration, and storytelling.

We are seeking an experienced and highly analytical Social Media Manager to execute Kelly Wearstler’s social media strategy across all platforms. This role will manage day-to-day content operations, optimize performance through data-driven decision-making, and drive revenue through affiliate integrations and strategic content execution. You will oversee execution across all Kelly Wearstler social platforms - including Instagram, Tik Tok, Pinterest, Linked In, X, You Tube, Substack (WEARSTLERWORLD), and affiliate commerce integrations - while collaborating closely with our content producer, creative team, and cross-functional partners in PR, E-commerce, and Partnerships.

This role is ideal for someone who is both creative and analytical - someone who can execute compelling content strategies while continuously optimizing based on performance data to drive measurable growth and revenue. The ideal candidate is AI-forward, with strong literacy in AI tools and a passion for leveraging technology to drive efficiency and innovation.### Responsibilities Content Execution & Calendar Management Execute social content strategy across all platforms

Manage day-to-day content calendar, ensuring consistent posting, pacing, and brand storytelling

Oversee content planning for:
Instagram (@kellywearstler and @shopkwearstler), Tik Tok, Pinterest, Linked In, X, You Tube, and Substack (WEARSTLERWORLD promotional content)
Write and edit all captions in Kelly’s voice—clear, confident, intelligent, and editorial

Direct content producer on daily shooting and editing priorities

Collaborate with internal and external creatives (photographers, videographers, designers, editors) to produce platform-specific content

Create and optimize Stories, Reels, carousels, video, and emerging formats based on performance data Prepare content for Kelly Wearstler’s review and approval, ensuring an efficient workflow

Analytics, Reporting & Optimization Track and analyze social performance across platforms, translating data into actionable insights

Create and deliver:

Weekly performance snapshots with key takeaways and recommendations

Monthly reports with KPIs, growth trends, and optimization strategies

Monitor engagement, reach, saves, clicks, conversions, and revenue attribution (Substack, affiliate, e-commerce)
Continuously test and optimize content formats, posting times, and platform tactics based on performance data

Use analytics to drive tactical decisions and improve results

Identify trends and opportunities to improve performance

Revenue & Commerce Integration Execute affiliate strategy through Shop My platform (targeting $100K+ annual revenue)
Manage daily Shop My link updates, product tagging, and storefront optimization

Create conversion-focused social content for affiliate and e-commerce products

Support Substack promotional content and subscriber growth initiatives

Track and report on revenue impact of social initiatives

Collaborate with E-commerce and Partnerships teams on product storytelling and conversion-driven content

Cross-Functional Collaboration Manage content producer on daily production workflow and priorities

Collaborate with Creative team on visual direction and asset selection

Coordinate with leadership on campaign execution and priorities

Work with PR team on press moment amplification…