Vertical Marketing Manager, Automotive & Emerging SMB Verticals Atlanta, GA; Hybrid

Vertical Marketing Manager, Automotive & Emerging SMB Verticals

Atlanta, GA (Hybrid)

Call Rail is looking for a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. We're looking for a Vertical Marketing Manager to own a portfolio of our emerging markets, with automotive at the center. Think of the role as general manager for that portfolio: you set the strategy, you own the number, and you're the company's go-to on these markets.

You'll build the personas, positioning, and messaging for these verticals, verticalizing our go-to-market narrative for each audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. Expect roughly equal parts strategy and execution.

Automotive is the priority. It's one of our fastest-growing segments, and the aftermarket — repair and service businesses, tire and quick-service shops, collision centers, and the parts suppliers and retailers who serve them — is where you'll go deepest. Alongside it, you'll own a portfolio of our emerging small business verticals. They sit at different stages and require different levels of investment, and determining where to focus is a core part of the role.

What connects them is the customer: small businesses that win or lose on the leads they capture.

• You act like an owner. These markets are your line of business. You know their performance, their risks, and their opportunities inside and out, and you carry the accountability that comes with it.
• You bring an informed point of view. You represent home services in cross-functional and leadership conversations, and your perspective carries weight because it's grounded in real expertise — what customers are telling you, what the data shows, what competitors are doing.
• You advocate for what your markets need. You don't wait for a door to open; you open it. When you see something we need in order to win, you build the case for it, bring the rationale and the numbers, and champion it until it gets a real decision.
• You go deep. You're genuinely curious about this industry, its buyers, and the forces shaping it. You want to keep learning, testing, and refining what works.

• Own the go-to-market strategy across your automotive & other SMB verticals: how we position and message to each audience, and the plan to hit our acquisition and revenue goals
• Decide where your time and our investment go. These markets won't all need the same thing, and setting that balance — then making the case for it — is yours to own
• Live in the numbers that define the health of the business: customers, new MRR, churn, ARPU, conversion rate, and product adoption. You'll spot emerging trends and issues early, work cross-functionally to understand what's driving them, and bring a plan when one is needed.
• Report on performance to leadership with the insight and executive presence to explain what's changing, what it means, and what you're doing about it

• Be Call Rail's subject matter expert on the automotive aftermarket: the buyers, the workflows, the operational realities, the vendor landscape, and the economics of how these businesses grow
• Own the automotive buyer personas and the value propositions, positioning, and messaging built on them — the work that differentiates Call Rail in an increasingly crowded lead engagement and AI voice market
• Build the proof that makes our case credible: customer stories, benchmarks, and ROI framing grounded in…