Social Media & Content Specialist

Aeroflow Health – Social Media & Content Specialist About Aeroflow

Aeroflow Health is a leading provider of home medical equipment and clinical support services, helping patients across the country access the products and care they need to live healthier lives ough innovative technology, streamlined delivery platforms, and deep expertise in insurance navigation, we remove barriers to care and simplify complex healthcare processes for families, providers, and payers alike.

Headquartered in Western North Carolina, Aeroflow is proud to be one of the fastest-growing healthcare companies in the country, recognized on the Inc. 5000 list and consistently certified as a Great Place to Work®. As we continue to grow, we remain committed to building an exceptional workplace where talented professionals are empowered, supported, and inspired to make meaningful impact every day.

Aeroflow Health's Mom & Baby Division supports hundreds of thousands of growing families each year through insurance-covered maternal health products and services. From breast pumps and milk storage bags to pregnancy and breastfeeding classes, lactation support, and postpartum recovery products, we help moms access the resources they need through insurance while delivering an exceptional patient experience throughout pregnancy and postpartum.

Aeroflow Health is seeking a Social Media & Content Specialist to lead the day-to-day execution of social content across multiple platforms and serve as a key voice for our Mom & Baby division.

This is a content-first position focused on creating, repurposing, and publishing engaging social content across platforms, engaging with our community, monitoring trends, and using performance insights to continuously improve our approach.

• Social Media Planning & Execution: Partner with the Brand Manager and internal and external partners to translate the social strategy into a content plan informed by business priorities, current trends, and key marketing initiatives. Maintain a rolling monthly content calendar while keeping flexibility for real-time trends. Own day-to-day scheduling and publishing of approved organic content across social channels.
• Social-First Content Creation: Create short-form video, graphics, and other social content using existing brand assets, templates, partner/influencer content, and original content. Use tools such as Canva and Cap Cut while maintaining brand standards.
• Community Management: Monitor and engage with comments, mentions, and other community conversations across social channels in a timely, thoughtful, and on-brand manner. Help manage incoming DMs in accordance with established patient privacy and escalation protocols, partnering with Customer Experience and other internal teams when questions or issues require additional support.
• Performance & Insights: Monitor and report on monthly social performance, identifying trends and insights that can inform future content, creative testing, and channel strategy.
• Social Trends & Listening: Proactively monitor social media trends, industry news, and PR mentions to support brand relevance, identify timely posting opportunities, and inform future content.
• UGC Content Creation: As needed, serve as an on-camera or behind-the-camera creator of product-focused and educational UGC, including unboxings, product demonstrations, photography, and short-form video for use across organic and paid marketing channels. Necessary materials, products, and props will be provided by Aeroflow.
• Content Repurposing: Identify opportunities to extend the reach of existing content across platforms, including repurposing social creative, UGC, blog content, care guides, educational resources, and campaign assets for channels such as You Tube, Pinterest, Linked In, and other emerging platforms.
• Cross-Functional Collaboration: Work closely with broader marketing team and lactation content team to ensure social content supports broader campaigns and business priorities while maintaining brand consistency and appropriate patient confidentiality.

• Proficiency in short-form video, photography, graphic design, and UGC-style content using tools like Canva and Cap Cut. Comfortable both behind the camera and occasionally on-camera for product demos, unboxings, or quick brand videos as needed.
• Strong understanding of social platforms and the ability to create content that feels native and relevant to each platform.
• Copywriting and…