Director, Brand Strategy

Director, Brand Strategy

Department: Brand Strategy

Employment Type: Full Time

Location: Los Angeles

Reporting To: SVP, Brand Strategy

Compensation: $175,000 - $200,000 / year

ABOUT US

Fulwell Entertainment is a global entertainment company with offices in Los Angeles, New York, and London. We create premium content, build audience communities, develop original IP, and produce live experiences across entertainment, sports, music, and culture.

Our portfolio includes award-winning brands such as UNINTERRUPTED and The Shop, as well as premium television, film, digital, and live-event productions for many of the world's leading platforms, talent, brands, and rights holders. Current and recent work includes The Kardashians, Mind the Game, Starting 5, The Grammys, and the Los Angeles 2028 Olympic and Paralympic ceremonies.

We're focused on building enduring businesses around great ideas, great talent, and engaged audiences. That means creating content people love, developing new commercial opportunities, and finding innovative ways to connect storytelling, community, distribution, brands, and IP.

Fulwell is a place for ambitious people who like solving hard problems, moving quickly, and helping shape what's next in media and entertainment.

CORE BEHAVIORS

• Be Intentionally Curious: Push boundaries, challenge historical thinking, and incorporate approaches from different industries, geographies, and eras. Venture into your unknown to discover and develop better practices.
• Strive for Creative Excellence: Be bold, curious, and collaborative. Share what you know, learn from what doesn’t work, and support each other in doing great work—together.
• Practice Active Inclusion: Welcome differences and honor the unique narrative of each person and community. Foster a company where cultures are celebrated and perspectives are broadened.

ABOUT THIS ROLE

Fulwell Entertainment is looking for a Director, Brand Strategy to expand the function's capacity across the business, including go-to-market initiatives, Fulwell brands, channels, and IP, priority pitches and RFPs, proactive new business, brand-partnership opportunities, and white-label advertising and marketing engagements.

This role sits at the intersection of audience, culture, brand, and business. The successful candidate will lead defined work streams, turning audience, cultural, market, and business intelligence into positioning, narratives, briefs, frameworks, and platforms that guide creative and go-to-market decisions. They bring structure to ambiguous opportunities and define the real problem before anyone jumps to a solution.

The ideal candidate combines rigorous thinking, cultural fluency, research and analytical skill, and exceptional communication. They partner comfortably with senior stakeholders and cross-functional teams, lead client conversations, and hold strategic clarity as work moves from early framing into development and execution.

Strategic Development

• Lead assigned Brand Strategy work streams from initial problem definition through final strategic recommendation.
• Develop brand architecture, positioning, value propositions, messaging, audience strategies, narratives, and go-to-market frameworks that make Fulwell's brands, tentpole shows, and IP more commercially attractive to new and existing partners.
• Translate audience, cultural, market, competitive, category, and business intelligence into clear, actionable strategic choices.
• Identify and frame the underlying business, brand, audience, or cultural problem before developing solutions.
• Build compelling briefs, narratives, frameworks, and strategic platforms that guide creative, commercial, and cross-functional work.
• Lead qualitative and quantitative research appropriate…