Director,Brand ; Football Job Northern Kentucky USA,Marketing / Advertising / PR

Position: Director, Brand Advancement (Football)
Location: Northern

Position Function:

Perform the day-to-day communications duties for the Bulldog football program, including monitoring and shaping public perception of the football program through proactive communications and messaging strategies. This position also works directly with football student-athletes, providing guidance and preparation for media availabilities as well as development of their public image. This position reports directly to the Assistant AD for Brand Advancement & Content Strategy.

This position will also work alongside the Executive Associate A.D./Brand Advancement & External Engagement, Directors for Communications, Assistant Directors for Communications, Football Creative unit, and other staff members throughout the department.

Salary Grade
:15

Please see Staff Compensation Structure for salary ranges.

Essential Duties and Responsibilities

Conduct day-to-day communications duties for the football program, coordinating and executing media relations activities for the sport in conjunction with the Assistant AD for Brand Advancement & Content Strategy.

Collaborate closely with the Assistant AD for Football Creative Strategy and all members of the Football Creative unit to align storytelling, content and messaging across communications and creative platforms.

Continuously and actively pitch and promote student‑athlete centered social media content to the Football Creative unit to be published from the HailStateFB social channels and

Regularly track social media analytics for HailStateFB compared to peer programs as well as trends in the college football social media landscape in order to assist the Football Creative unit in aggressively improving the promotion of the MSU Football brand.

Monitor traditional and social media coverage of the football program on an ongoing basis, proactively identifying storylines and reputational risks in order to help shape and safeguard public perception of the program.

Prepare, write, edit and distribute press releases, weekly game notes, statistical notes and other publicity materials for football.

Produce and design the annual football media guide, record book and game‑day program materials using desktop publishing tools including Adobe Creative Suite.

Coordinate, schedule and oversee all football student‑athlete and coaching staff media appearances, including press conferences, one‑on‑one interviews, podcasts and other public appearances in conjunction with the Assistant AD for Brand Advancement & Content Strategy.

Provide direct guidance, training and preparation to student‑athletes on media availability, interview readiness and messaging in order to represent themselves and the program effectively.

Provide guidance and support to student‑athletes in developing and maintaining a healthy, positive personal social media brand, in partnership with the Football Creative unit and communications staff.

Pitch original story ideas and cultivate earned media opportunities with local, state and national media to elevate the football program's national profile.

Travel with the football team to all competitions, managing media logistics, interview coordination and statistical crew operations on the road.

Oversee football press box operations on game day, including media credentialing, interview room logistics, and coordination with visiting team communications staff and conference media representatives.

Serve as a liaison to the SEC's broadcast partners as well as radio and television personnel, providing timely and accurate information to support game broadcasts and coverage.

Supervise, train and mentor student assistants supporting football communications.

Oversee communications and social media efforts for other Olympic sports as assigned that would be handled…

Director, Brand ; Football