Director, Insight & Strategy; Brand Strategy); U.S. Offices

THE OPPORTUNITY

We are looking for a Director, Insight & Strategy who will play a pivotal role in transforming complex data into impactful narratives, strategic insights, brand strategies and creative campaigns for our clients. In this role, your expertise will guide our research initiatives, ensuring that data-driven storytelling and insightful analysis are at the heart of our client strategies. You will have the opportunity to work closely a dynamic team of researchers, strategists and creatives to develop strategies rooted in both creativity and analytical rigor.

By leveraging your experience in account planning or a similar field, you will help our clients navigate their marketing challenges with confidence and clarity.

Global Prairie was built on purpose to help organizations deliver on theirs. Inspired by the belief that business should be a force for good in the world, Global Prairie re‑invented the typical marketing agency model, embedding purpose into our business from day one. We operate at the intersection of marketing strategy, creativity and technology, delivering deep, innovative thinking – quickly. Because we don’t operate as a traditional agency in terms of process, structure or output, we look for team members with an entrepreneurial spirit who embrace innovation and are comfortable working with best‑in‑class leaders.

• Collaborative
• Optimistic
• Resilient
• Flexible
• Curious
• Community‑minded and philanthropic

• Sophisticated strategic thinking
• Innovative and novel problem‑solving skills
• Adaptability and flexibility
• Highly polished presentation and storytelling style
• Ability to counsel clients and challenge the status quo
• Ability to delve into and harness data and AI
• Emotional intelligence
• Ability to motivate and inspire
• Strong mentorship and coaching qualities

• Harnesses data and insights to develop and oversee actionable strategies for audiences, brands and campaigns across paid, earned, owned and shared media
• Oversees and coordinates all aspects of complex and varied research projects, including primary research projects (quantitative and qualitative) and secondary research
• Co-leads and collaborates with multi-disciplinary teams to drive client deliverables
• Designs and facilitates workshops for all levels of client audiences to drive strategic discussions and alignment
• Authors and presents proposals to effectively sell in our recommended approach
• Develops strategic recommendations for clients in areas such as: audience insights, brand strategy, campaign strategy, change management, corporate culture, etc.
• Innovates new ways to visualize, craft storylines and present insights and recommended strategic solutions
• Delves deep into data and analytics to guide and oversee all aspects of measurement and performance reporting with associated insights and strategic recommendations
• Leverages the power of AI for greater impact across all work
• Serves as a strategic consultant to internal and external client team, bringing an adept, insight-based POV
• Identifies and drives opportunities for growth via expanding offering of insight & strategy services
• Mentors Managers and Associates within the Insight & Strategy team

• 8+ years of experience. Prior roles in marketing, account planning, communications, brand strategy, data analytics, consulting or a related field
• Willingness and availability to travel occasionally
• Experience with data analytics and AI platforms such as MRI Simmons, Meltwater, Claude AI, Copilot and/or Chat GPT
• Experience with leading and managing qualitative and…