Industry Product Marketing Manager

Location: Northern

** Industry Product Marketing Manager
***
* Location:

Remote (US), or hybrid from our New York or SF Bay Area offices
** Intapp (NASDAQ: INTA) is the leading agentic AI platform that powers the top investment and professional services firms.  Our clients face unique challenges: they must manage complex client relationships, navigate strict regulatory requirements, and manage sensitive deal or engagement information. We develop vertical AI software specifically for these needs, helping firms find and win business, onboard clients safely, manage risk,  and drive profitability.

Today, more than 2,700 firms globally rely on Intapp to turn intelligence into competitive advantage.

We are looking for an analytically minded, strategic storyteller to join Intapp’s Portfolio and Industry Product Marketing team.  The Industry Product Marketing Manager will help build the GTM positioning, industry narratives and thought leadership that grow Intapp's business across our five verticals: legal, accounting and consulting, private capital markets, investment banking and advisory, and real assets.  Your job is to take high-stakes questions – how should industry and competitive trends shape our thought leadership agenda, how should firms measure AI maturity to run the business of their firm – and turn them into structured analysis, a clear point of view, and executive level assets for the market.  

This is a fairly new function within Intapp, so we seek someone who is excited to help establish it – driving results and owning outcomes end to end. This is an individual contributor role. Reporting to the VP of Portfolio and Industry Marketing, you will partner closely with the Industry Marketing Directors, Solution PMMs, Industry Principals, Marketing, and Sales.
** What you will do
**** Help build industry GTM positioning, narratives, and content*
* * Help build and maintain the industry bill of materials across verticals, partnering with Solution PMMs: vertical sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning that drive pipeline and improve win rates
* Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story, rather than disconnected product narratives
* Develop industry positioning and content for , partnering with Solution PMMs, web and brand teams
* Help create the GTM messaging, keynote presentations, and demos for Intapp's customer conference Amplify and key industry events (e.g., ILTACON, IPEM)
* Analyze industry trends impacting our GTM positioning and messaging  
** Help build bold, differentiated thought leadership*
* * Help create Intapp’s proprietary data and insights program, leveraging aggregated and anonymized operational data across our products to develop differentiated thought leadership, industry benchmarks, and market intelligence
* Design and execute primary and secondary research that underpins Intapp's industry thought leadership, including survey design, competitive and market analysis, and synthesis of third-party research from sources such as Gartner, Forrester, McKinsey, industry publications, etc
* Draft and co-author prescriptive whitepapers, POV essays, research reports, and blogs, working with Industry Marketing Directors and senior subject matter experts
* Develop and evolve Intapp's Firm AI maturity model, benchmarking how firms are adopting best-practice AI use cases across the functional areas that drive business development, risk and compliance, and profitability
* Structure ambiguous problems into clear frameworks, develop and test hypotheses, and synthesize recommendations that shape how firm leaders think about their own firm’s futures  
** Help build the…