Digital Marketing Manager, Product Marketing

## Digital Marketing Manager, Product Marketing Apply:
Hybrid:
New York City, NY:
Bethesda, MD:
Full time:
Posted Today:
R0065028
** Why Join GEICO?
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.
*
* About the Role:

** Within Product Marketing at GEICO, the digital funnel is where marketing investment either converts or doesn't. This role exists to understand exactly why — and to fix it.

The Digital Marketing Manager, Product Marketing analyzes performance across owned digital channels and the online funnel, identifying where conversion is breaking down, diagnosing root causes, and partnering with Engineering on experiment design and testing to drive improvement. A core part of the role is owning the full ad-to-application view: connecting how traffic from performance media and organic channels behaves on-site, understanding the Martech and measurement ecosystem that enables that view, partnering with SEO/AEO on discoverability and on-site optimization, and working with Creative on landing page optimization.

The output is a single, coherent picture of the digital funnel — and a prioritized, cross-functional agenda for improving it. The role is also hands-on day to day: making page-level content and layout edits directly in the CMS in close collaboration with Creative, SEO and Engineering.

This role requires someone with proven, hands-on experience in digital analytics and conversion optimization — not just familiarity with the tools, but a track record of diagnosing funnel problems, understanding how Martech and measurement systems shape the data, and driving measurable improvement through experimentation and cross-functional partnership.
** How We Work:
** The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business.

And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.
*
* Key Responsibilities:

**** Funnel & Experience Analysis
*** Review the online funnel end-to-end — from ad click through completed application — to identify gaps, drop-off points, and conversion opportunities
* Independently analyze site, funnel, and business performance using analytics tools and operational data
* Identify trends, diagnose root causes, and distinguish between experience issues, traffic quality issues, and execution issues
* Communicate the expected impact of marketing investment changes on site metrics, giving stakeholders a clear before/after view
** Marketing Spend & Traffic Translation
*** Understand traffic composition by marketing channel (paid search, paid social, affiliate, organic) and how each channel's traffic behaves on-site
* Translate channel-level spend and traffic characteristics into expected site performance benchmarks by source
* Surface where upstream channel quality and downstream…