Senior Demand Generation Manager Seattle, WA

Gradial is the marketing operations system of work that helps marketers and creatives move from idea to execution faster. Our platform orchestrates across martech stacks, workflows, and people to automate marketing execution, cutting execution time, so marketers focus on the work only humans can do: shaping brands, understanding customers, and creating the work that moves people.

Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.

As Senior Demand Generation Manager, you’ll own programs that create pipeline and accelerate strategic opportunities across Gradial’s target accounts. You’ll bring together account‑based marketing, demand generation and close partnership with Sales to reach the right buyers and turn engagement into qualified pipeline.

This is a senior, hands‑on IC role where you’ll own both strategy and execution. You’ll build targeted programs from the ground up, using account insights, tailored messaging and coordinated campaigns to create demand. You’ll also establish the playbooks and measurement needed to understand what’s working and scale the motion as Gradial grows.

We’re looking for someone who has built and run sophisticated ABM programs but thinks beyond ABM as a standalone channel. You know how to connect targeted programs to a broader demand generation strategy, move quickly when priorities change and build repeatable plays that scale as Gradial grows.

• Lead the demand generation strategy for Gradial’s highest‑priority accounts, with a focus on creating qualified pipeline and accelerating active opportunities
• Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail and coordinated digital touchpoints
• Own account selection, segmentation and tiering alongside Sales, evolving target lists as business priorities and account signals change
• Develop account and buying‑group intelligence, including key stakeholders, active initiatives, business priorities and competitive context, then turn those insights into campaigns sellers can act on
• Orchestrate multi‑channel programs across email, Linked In, ABM platforms, direct mail, executive outreach and other relevant channels to create a coordinated experience for target accounts
• Partner closely with AEs, SDRs and Sales leadership on account planning, outbound strategy, follow‑up and next‑best actions
• Create seller‑ready enablement including account briefs, messaging, talk tracks and sequences that make demand programs easier for Sales to activate
• Collaborate with digital marketing partners to incorporate paid media, digital acquisition and other channels into broader demand programs without needing to be the hands‑on channel expert
• Measure account engagement, buying‑group penetration, meetings, qualified pipeline, pipeline acceleration and conversion to understand what is working and where to invest
• Build repeatable campaigns, processes and playbooks that allow Gradial’s demand generation and ABM motion to scale

• 8–10+ years of B2B marketing experience across demand generation, ABM and other pipeline‑generating programs
• Hands‑on experience building targeted ABM programs for strategic enterprise accounts
• Demonstrated ability to create and accelerate pipeline through targeted demand generation programs
• Strong understanding of enterprise buying cycles, buying groups and how to engage key stakeholders throughout the buying process
• Experience partnering closely with AEs, SDRs and…