Communications & Content Manager

# Communications & Content Manager Corporate Headquarters - Nashville, TN 37209## Overview Position Type Full Time Job Shift Day Education  Level4 Year Degree

Travel Percentage Negligible Category Marketing ## Description Position Summary Thistle Farms is a nonprofit social enterprise dedicated to helping women survivors recover and heal from prostitution, trafficking, and addiction. We do this by providing a safe place to live, meaningful jobs, and a lifelong sisterhood of support.

The Communications & Content Manager serves as the chief steward of Thistle Farms' story, voice, and communications strategy. This role leads the development and execution of integrated communications, content marketing, social media, storytelling, advocacy communications, and public relations initiatives that advance organizational goals and deepen engagement with donors, customers, advocates, partners, and the broader community.

The Manager is responsible for ensuring consistent, trauma-informed messaging across all channels, managing relationships with external public relations partners, and overseeing the creation of compelling content that drives awareness, engagement, advocacy, fundraising, and sales. This role works collaboratively across departments to amplify the organization's mission through strategic communications and storytelling.

Position Responsibilities Essential Responsibilities
1. Communications Strategy & Public Relations   
1. Develop and execute integrated communications strategies that support organizational priorities, fundraising initiatives, advocacy efforts, product sales, and brand awareness.
2. Partner with PR agencies to develop and execute earned media strategies that increase awareness of Thistle Farms' mission, programs, products, and thought leadership.
3. Provide strategic guidance, story opportunities, organizational context, and spokesperson recommendations to support media outreach efforts.
4. Coordinate internal stakeholders and prepare organizational representatives for media opportunities secured through agency partnerships.
5. Review, evaluate, and optimize public relations efforts through regular performance reporting and analysis.
6. Maintain relationships with select high-value media contacts, partners, influencers, and community leaders.
7. Partner with executive leadership to manage reputation, issues management, and crisis communications.
2. Content Strategy & Creation   
1. Develop and oversee a comprehensive content strategy that supports fundraising, marketing, advocacy, education, and organizational engagement goals.
2. Create and manage mission-centered content across digital, print, video, email, social media, and campaign platforms.
3. Produce compelling storytelling content including survivor stories, organizational updates, impact reports, blog posts, and campaign assets.
4. Collaborate with Development, Marketing & Sales, Programs, and Executive Leadership to identify and develop impactful stories and content.
5. Establish and maintain organizational messaging frameworks, language libraries, brand standards, style guides, and voice guidelines.
6. Oversee trauma-informed storytelling program that includes media training, public speaking, storytelling ethics, and ongoing coaching.
7. Ensure all storytelling practices uphold Thistle Farms' values and storytelling policies.
8. Contribute to website and blog content utilizing SEO best practices.
9. Evaluate content performance and audience engagement metrics to inform future content strategies and optimizations.
3. Social Media & Digital Engagement   
1. Develop and oversee social media strategies that increase brand awareness, engagement, advocacy, donations, and sales.
2. Manage organizational social media channels,…