Social Media Strategist, B&H Creators

Posted Tuesday, August 18, 2026 at 4:00 AM

At over 50 years old and counting, B&H has built a reputation as the trusted resource for photography and videography enthusiasts via its NYC Super Store and its award-winning website. Long known as "The Professional’s Source", B&H is recognized by savvy consumers worldwide for its honest, knowledgeable guidance, expert tips and articles… and always-great prices. B&H offers competitive salaries, medical benefits, a 401K plan, employee discounts and opportunities to grow within a high-energy, low-attitude environment.

Make your move to B&H today!

B&H Creators is seeking a highly strategic, data-driven Social Media Strategist to lead the planning, programming, and performance of our social media ecosystem. This is a senior role for someone who understands how to build audiences, develop long-term content strategies, and translate analytics into measurable business growth. The ideal candidate is equal parts strategist, storyteller, analyst, and producer. They understand how different platforms work, know how to develop programming that keeps audiences engaged, and can use metrics to continually optimize performance.

They are passionate about the creator economy, emerging platforms, and building communities through meaningful content. This person will play a key role in shaping the voice and growth of B&H Creators across social media, newsletters, podcasts, events, and educational programming.

• Own the social media strategy across all B&H Creators platforms, including You Tube, Instagram, Tik Tok, Linked In, Threads, X, and emerging channels.
• Develop and maintain a comprehensive content calendar that aligns with events, podcasts, creator partnerships, sponsor ships, educational programming, and marketing initiatives.
• Build recurring content franchises and programming that drive audience growth, engagement, and retention.
• Analyze platform performance, audience behavior, and content trends to make informed programming decisions.
• Create monthly and quarterly reports that translate analytics into actionable recommendations and measurable business insights.
• Establish KPIs, benchmarks, and success metrics across all social platforms.
• Develop platform-specific content strategies that maximize reach, engagement, and community growth.
• Write, manage, and optimize the B&H Creators newsletter, with a focus on audience growth, engagement, and click-through performance.
• Oversee publishing schedules and ensure consistency in voice, quality, and brand standards.
• Develop social media playbooks and best practices for content optimization.
• Monitor community conversations and identify opportunities for engagement.
• Support live event coverage and real-time social media content during creator events and activations.
• Present performance updates, strategic recommendations, and campaign recaps to leadership.
• Stay on top of platform updates, algorithm changes, industry trends, and emerging social media best practices.

• Minimum of 5 years of professional experience managing social media strategy for a brand, publisher, media company, agency, or creator-focused organization.
• Proven experience growing large social audiences through strategic programming, editorial planning, and content development.
• Deep understanding of platform algorithms, audience development, and content optimization.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience creating executive-level reporting and presenting campaign performance.
• Extensive experience with You Tube Analytics, Instagram Insights, Tik Tok Analytics, and other native reporting…