Web Content Strategist; Temporary

Job no: 562392 Work type:
Staff

Location:

San José Categories:
Unit 9 - CSUEU - Technical Support Services, Temporary, Full Time, Marketing/Communications

* This is a one year benefited temporary appointment.*

Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Strategist position is dedicated to the one-year sjsu.edu website redesign project. This position will support the development of a fully refreshed, comprehensive web content strategy and will refine the brand’s digital voice. The incumbent will audit the existing content footprint, refine and write new copy for the new digital ecosystem and weave our core brand narrative into our most critical pages.

They will also ensure that storytelling is consistently integrated into compelling, high-traffic pages, transforming technical or dry copy into engaging, people-centered narratives.

The position collaborates closely with UMC’s web and marketing teams, including UX, SEO and marketing best practices, to ensure our new site is effective, condensed, clear, intuitive and optimized for both modern search engines (SEO) and AI-driven answer engines (AEO). The strategist will also support the development of a content governance strategy to ensure our website writing stays accurate and audience-centered.

• Identify core audiences for content and re-organize content to ensure a positive user experience.
• Partner with the Director of Integrated Marketing to weave the SJSU brand voice throughout the website and digital ecosystem.
• Track website content changes and log all content-related work for measurement.
• Establish a content governance strategy for SJSU, in partnership with UMC and IT leadership.
• Work closely with the agency of record to support recommendations around web governance and content strategy for the website redesign.
• Leverage SEMRush or other tools to ensure website copy is optimized and search-friendly.
• Utilize web crawlers (e.g., Screaming Frog), analytics (Google Analytics/Adobe/GSC) and SEO/AEO tools (SEMrush/Ahrefs) to audit content at scale and keep the project organized.
• Work closely with the Content Migration Specialist to assess all website content for the redesign: archive, condense, or keep.
• Draft new content or refresh existing content across all sjsu.edu web pages.
• Refresh stories, develop new content that illustrates the brand and fact-check content, as needed.
• Coordinate content reviews, approvals and edits with stakeholders across the University.
• Make recommendations for content across various formats: written, infographics, visual, etc.
• Identify opportunities to merge multiple thin or redundant pages into comprehensive, high-performing "pillar" pages.
• Document and categorize content to keep revisions organized.

• Thorough and advanced knowledge of marketing, branding, communications, public relations, and related disciplines.
• Demonstrated ability to independently apply advanced judgment in developing and implementing strategies and initiatives.
• Proven experience developing and implementing strategies and campaigns, with a demonstrated record of achieving measurable results.
• Strong story development, journalistic writing, and editorial skills.
• Expert knowledge of web writing and content development, with an understanding of key audiences in higher education.
• Strong ability to present complex information in simplified, concise, and accessible web formats.
• Understanding of information architecture, navigation, user journeys, and website schema.
• Comprehensive knowledge of web content strategy and governance.
• Expert knowledge of SEO, AEO, and content optimization.
• Working knowledge of web accessibility guidelines…