Director, GTM & Growth Marketing

Not specified Full-time Senior Marketing

Squarespace is reshaping how we go to market, and this role sits right at the center. As Director of GTM & Growth Marketing, you will partner closely with our GMs and product leaders across a growing portfolio. You will design and run the system that brings every launch to market with clarity, speed, and impact.

This is a senior role for a hands-on operator and systems architect. Rather than managing individual campaigns, you will build the overarching GTM playbook – defining the upstream briefs, channel strategies, financial models, and feedback loops that make the marketing engine run smarter and faster over time. Working alongside PMM, Brand, Media, and GM partners, you’ll ensure every product launch delivers a unified story across all customer touchpoints.

You will lead a team of senior growth marketing managers and serve as the main GTM contact across key business lines. Partnering directly with GMs, you will drive growth, maintain momentum, and raise the bar for our go-to-market execution.

• Build and own the GTM playbook. Define market priorities, channel logic, and financial assumptions in upstream briefs, and establish clear standards for how launches run company-wide.
• Shape content strategy and creative direction with Brand, PMM, and Creative teams so every campaign presents a clear, compelling narrative across the entire funnel.
• Act as the primary GTM contact for product portfolio GMs, aligning channel execution around shared goals and clear business outcomes.
• Manage GTM resources across business lines, establishing trade-offs and priorities based on strategic growth targets.
• Partner with international and organic growth teams to align global briefs and expand distribution.
• Collaborate across marketing and media teams to sharpen campaign briefs and measure the direct business impact of marketing spend.
• Incorporate market, competitive, and customer intelligence directly into positioning and GTM plans.
• Build post-launch feedback loops that actively inform the next brief.
• Drive team efficiency by streamlining workflows, using modern tooling, and grounding capacity requests in clear evidence.
• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Employee donation match to community organizations
• 7 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $203,500 – $327,750 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites…