Communications Manager

The Communications Manager is responsible for managing and executing Urban Land Conservancy’s (ULC) communications program through content creation and by supporting ULC’s fundraising efforts, special projects, and events.

The Communications Manager works collaboratively as an integral part of ULC’s broader Impact and Engagement team, and also works independently to manage ULC’s day-to-day digital presence. The role performs a wide range of duties including, but not limited to:

Storytelling and Brand Journalism

• Identify compelling human stories and create content featuring the people, organizations and places in ULC’s network.
• Plan, develop, produce, and publish multimedia content that includes photography, short-form videos, reels, stories, etc.
• Research, interview and write stories for ULC’s online newsroom.
• Serve as ULC’s social media manager. Own and execute the overall social media strategy, tactics, and brand voice across Linked In, You Tube, Instagram, and Facebook. Respond to comments and foster online engagement.
• Plan, write, lay out and publish ULC’s digital newsletter (Constant Contact).

Communications Program Management

• Provide strategic and tactical support to ULC staff to ensure all external communications align with ULC’s strategic communications and marketing plan.
• Plan, manage and execute an editorial calendar for publishing content across multiple ULC channels — on time and on brand.
• Serve as ULC’s brand manager; support the organization’s fidelity to brand guidelines across ULC properties, collateral, signage, documents, web, social and partner platforms.
• Manage and organize a library of multimedia assets using Microsoft SharePoint and other apps.
• Work with marketing agency to manage back end of ULC’s Word Press website.
• Manage ULC’s presence on third-party sites like Google Business, Google Maps, etc.

General Communications and Marketing

• Create flyers, infographics, reports, signage, and other print and online materials, working closely with ULC’s marketing agency.
• Support ULC’s thought leadership and fundraising efforts by creating presentations and slide decks for use at special events, conferences and funder meetings.
• Maintain and update web content .
• Provide marketing support for the leasing of ULC’s commercial spaces.
• Assist with event planning and execution, such as annual impact event, groundbreakings, etc.
• Work with vendors including marketing agency, print shop, photographers, etc., to manage project scopes, budgets, billing, and contract execution.
• When applicable, supervise (or support the supervision of) an intern.

Community and Partner Engagement

• Foster strong relationships with key partners, including: nonprofits that operate in ULC places; ULC’s third-party affordable-housing property managers; and marcomm counterparts in local government, foundations, service providers, advocacy groups, and other relevant organizations.
• Maintain a working knowledge of current issues and local politics in Colorado — especially in Denver-area communities — regarding affordable housing, real estate development, land use, anti-displacement strategies, etc.
• On occasion, represent ULC at community events such as festivals and fundraisers.

A successful candidate will demonstrate competency in the following through education, work history, or life experience:

• Strong understanding of best practices in social media and content creation. Excellent writing, editing and proofreading skills, with attention to detail and accuracy. Preference for a journalism degree or journalism background.
• Creativity, problem-solving and strategic thinking; ability to work independently to conceptualize, source, and produce stories.
• Strong instincts for messaging, tone and approach for addressing…