Social Media Specialist

Associate degree in communications, marketing, digital media, journalism, graphic design, photography, videography, or a related field.

Two years of experience creating social media, digital, video, photography, or communications content.

Relevant internships, freelance work, or demonstrated professional content creation may be considered toward the experience requirement.

Preferred Education/Training, Experience, Skills
:

• Bachelor’s degree in communications, marketing, digital media, journalism, or a related field.
• Experience managing or producing content for organizational or institutional social media accounts.
• Experience producing short‑form video for platforms such as Instagram, Tik Tok, Facebook, and You Tube.
• Experience with Adobe Creative Cloud, Canva, social media management platforms, or similar tools.
• Experience with photography and video production.
• Experience in higher education, nonprofit, public‑sector, or community‑focused communications.
• Demonstrated portfolio of social media, photography, video, or other digital content.

DEFINITION:

The Social Media Coordinator supports Cape Fear Community College’s social media presence through day‑to‑day content creation, scheduling, campus engagement, photography, video production, and performance tracking. Working under the direction of the Social Media Manager, this position helps maintain an active, timely, engaging, and brand‑consistent presence across the College’s social media platforms.

SUPERVISION RECEIVED AND EXERCISED:

• Receives direct supervision from the Social Media and Communications Manager.

ESSENTIAL AND OTHER IMPORTANT FUNCTIONS STATEMENTS:

Essential and other important responsibilities and duties may include, but are not limited to, the following:

Essential Functions:

• Create, schedule, and publish social media content across College platforms under the direction of the Social Media Manager.
• Develop, capture, and edit engaging short‑form video, photography, graphics, Stories, Reels, and other platform‑specific content while maintaining College brand standards.
• Identify and capture content from classrooms, labs, events, student activities, workforce training, and other College programs and locations.
• Draft social media copy and adapt messaging appropriately for different platforms and audiences.
• Maintain and update the social media content calendar.
• Support social media campaigns related to enrollment, academic programs, Continuing Education, workforce development, events, student success, and other College initiatives.
• Monitor College social media channels, including comments, messages, mentions, and tags, and respond or elevate as appropriate.
• Assist with real‑time social media coverage of college events, announcements, and other high‑volume periods as needed.
• Coordinate with faculty, staff, students, and members of the Marketing and Community Relations team to gather information, photos, video, and other content.
• Edit photos and video for social media use while maintaining College brand standards.
• Assist with identifying students, employees, alumni, programs, and community partnerships that offer strong storytelling opportunities.
• Monitor social media trends, emerging platforms, content formats, and audience behaviors and share relevant opportunities with the Social Media Manager.
• Track basic social media performance metrics and assist with regular reporting and analysis.
• Maintain organized digital files and archives of social media photos, video, and other content.
• Support appropriate accessibility practices, including captions, alternative text, and other accessible social media content practices.
• Follow College policies and applicable requirements…